Site Logo

'

Monday Ratings: ABC's Dating In the Dark Quite Visible; As NBC's The Wanted Isn't

Categories: '

Written By

July 21st, 2009

dark

Scoreboard ABC CBS Uni FOX NBC CW
Rating: Adults 18-49 2.7/8 2.2/7 1.4/4 1.3/4 0.9/3 0.3/1
Rating: Adults 18-34 2.5/9 1.4/5 1.5/5 1.0/4 0.6/2 0.3/1
Total Viewers (million) 7.434 7.521 3.290 4.118 3.579 0.697

The premiere of Dating in the Dark pulled in a 2.5 rating in the adults 18-49 demo, and along with The Bachelorette: The Men Tell All helped ABC to a win on Monday against only token new competition from NBC.

The "Men Tell All" episode of The Bachelorette was about even with last Monday night's Regular Show, while the otherwise wheel spinning Great American Road Trip picked up a tenth of a demo ratings point.

Dating in the Dark's premiere demo rating was a half point higher than the finale of Here Come The Newlyweds last week. It also held its 2.5 rating steady for both half hours. That's a good sign for ABC.

The only other new show on broadcast last night, Dateline NBC, dropped 43% in the 18-49 demo (1.4 > 0.8) from last Monday. The difference between with Jackson and without?

Correction: At 10pm, NBC aired the premiere of The Wanted, which evidently no one watched, nor even bothered to tell any of our ratings sources it was on instead of Dateline.

You can see TV ratings from other recent Overnight ratings reports here.

Follow TV by the Numbers by email, RSS or Twitter.

Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers (million)
8:00 ABC The Bachelorette: The Men Tell All 2.6 8 2.5 9 7.808
CBS How I Met Your Mother (repeat) 1.7 6 1.2 5 5.249
FOX House (repeat) 1.4 5 1.1 4 4.491
NBC Great American Road Trip 1.0 3 0.6 2 3.464
CW One Tree Hill (repeat) 0.4 1 0.4 1 0.838
8:30 CBS Rules of Engagement (repeat) 1.8 6 1.0 4 5.197
9:00 ABC The Bachelorette: The Men Tell All 2.9 8 2.8 9 8.155
CBS Two and a Half Men (repeat) 2.8 8 1.6 5 9.190
FOX Lie To Me (repeat) 1.1 3 0.9 3 3.745
NBC Law & Order: CI (new to NBC) 1.0 3 0.7 2 4.276
CW Gossip Girl (repeat) 0.3 1 0.3 1 0.556
9:30 CBS The Big Bang Theory (repeat) 2.8 8 1.7 5 8.657
10:00 ABC Dating in the Dark (premiere) 2.5 7 2.4 8 6.341
CBS CSI:Miami (repeat) 2.0 6 1.3 4 8.418
NBC Dateline NBC The Wanted 0.8 2 0.5 1 2.996

-

All numbers are Live+SD.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(105) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. Michael

    Bill, NBC had the premiere of Wanted on last night, not Dateline. It appears nobody wanted Wanted.

  2. I watched the first episode of Road Trip, but last week’s was too painful with that Talent Show”. I watched House instead, which I can’t wait for new episodes.

    Then tuned into WWE Monday Night RAW, which by the way, Shaq will be guest host next week! Seth Green was last week, this week was ZZ Top, next week Shaq. Interesting plan for the WWE.

  3. Michael, “Wanted” is Dateline…like “To Catch a Predator” is Dateline too.

  4. cool

    Surprised that Dating in the Dark didn’t skew younger.

  5. Adam, thanks for the heads up, all our sources had it wrong.

  6. AJ

    Dating in the Dark is from the creator of Big Brother right?

  7. Ryan

    Are these from Berman, or direct from Nielsen? If Berman, I’m wondering if DITD has an incorrect A18-34 number, I can’t believe the skew would be that much different than B’lette. In fact, upon further review either the share is wrong or the rating is wrong, because a 1.4 rating/8 share @ 10PM doesn’t jive with CSI: Miami getting a 1.3/4 in the same time period. I’m guessing the DITD number should be 2.4 for A18-34 and it’s just a typo above….

  8. All, that 1.4 for the 18-34 DitD demo was my typo. It should have been a 2.4. Now fixed.

  9. gmyers

    big bang theory did super great

  10. kevnewzva

    That dating in the dark show was pretty entertaining i’m glad to such good numbers.

  11. Joe

    Reference “The Wanted,” isn’t a smaller share for a new show to be expected?

    What were the expectations for a new show, especially without any big name stars in it?

  12. Joe, having read reports about the show, its not likely expensive, so expectations were probably low, but those numbers are dreadful. NBC could have almost certainly have done better with a garden variety Dateline, which is also very cheap.

  13. Trent

    Wow, The Big Bang Theory matched 2.5 Men in 18-49 and beat them in 18-34. CBS has got to be estastic about that.

  14. Jeff G

    NBC needs to stick to sports, dieting shows, and their L&O series. “Wanted” is a show for MSNBC at best and was promoted there. Of course, with their ratings it did not help much.

  15. Joe R

    Jeff G i agree nbc is Law and order, sports, and The Biggest Loser and the news is the best they have but they are still not great. No more stupid reality shows and dateline ( which is on alot)

    The Big Bang Theory did awesome tying with two and a half men

    i cannot wait to c what it will do in the fall. With only really dancing with the stars as its competition but after a while dwts becomes 90 minutes. So it has a good chance of bein a huge hit for CBS

  16. Colby

    I think The Wanted would have done better if ppl knew it came on. THe only way I knew it was coming on was when I was watching SyFy and I saw a commercial for it and I recorded dateline just in case and I was right, it was The Wanted.

  17. I really don’t know how NBC will survive next fall.

    In all seriousness, they haven’t been able to get get any of their new Dramas to stick, most of their realities shows end up on the chopping block (see what I did there ;) ).

    Now with them giving Leno 5 nights per week, against Dramas from other shows… I just do see it getting better for NBC.

    Bill, I know we are far away from this…but maybe within the next 2 – 3 years, could we see the possibility of NBC and another network merging? Is NBC that much in trouble? Maybe NBC ands The CW (I know their different companies)

    USA and NBC could merge. USA is the sister network anyways.

  18. Joe R

    Adam USAin someways does better than NBC so that is a good idea

  19. Adam, NBC and USA are in the same corporation now, and share some shows. What else would “merging” entail? As far as NBC going away in the relatively near future, there’s no chance of that happening at all. Their ratings will likely fall and with them their revenues, but there’s no huge fixed cost business there (or any big debt that needs servicing that I know of), so they’re not tomorrow’s newspaper business.

  20. Bill,

    I know NBC and USA are the same cooperating (I think I said that in my post). But I’m saying they should put some of the better USA shows on NBC. Burn Notice, In Plain Sight, Monk (final season), Psych…and so on.

    As Joe said, USA is doing better right now considering its on Cable.

    Currently, I can only recall Law and Order CI being the only USA show on NBC, and that was originally NBC in the first place.

    I’m not saying NBC will disappear, hell no. It’s too big. But they need help…they are bleeding. They can’t stay #4 forever…

© 2009 TVbytheNumbers, all rights reserved. Zap2it Partner