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Monday Ratings: ABC's Dating In the Dark Quite Visible; As NBC's The Wanted Isn't

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July 21st, 2009

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Scoreboard ABC CBS Uni FOX NBC CW
Rating: Adults 18-49 2.7/8 2.2/7 1.4/4 1.3/4 0.9/3 0.3/1
Rating: Adults 18-34 2.5/9 1.4/5 1.5/5 1.0/4 0.6/2 0.3/1
Total Viewers (million) 7.434 7.521 3.290 4.118 3.579 0.697

The premiere of Dating in the Dark pulled in a 2.5 rating in the adults 18-49 demo, and along with The Bachelorette: The Men Tell All helped ABC to a win on Monday against only token new competition from NBC.

The "Men Tell All" episode of The Bachelorette was about even with last Monday night's Regular Show, while the otherwise wheel spinning Great American Road Trip picked up a tenth of a demo ratings point.

Dating in the Dark's premiere demo rating was a half point higher than the finale of Here Come The Newlyweds last week. It also held its 2.5 rating steady for both half hours. That's a good sign for ABC.

The only other new show on broadcast last night, Dateline NBC, dropped 43% in the 18-49 demo (1.4 > 0.8) from last Monday. The difference between with Jackson and without?

Correction: At 10pm, NBC aired the premiere of The Wanted, which evidently no one watched, nor even bothered to tell any of our ratings sources it was on instead of Dateline.

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers (million)
8:00 ABC The Bachelorette: The Men Tell All 2.6 8 2.5 9 7.808
CBS How I Met Your Mother (repeat) 1.7 6 1.2 5 5.249
FOX House (repeat) 1.4 5 1.1 4 4.491
NBC Great American Road Trip 1.0 3 0.6 2 3.464
CW One Tree Hill (repeat) 0.4 1 0.4 1 0.838
8:30 CBS Rules of Engagement (repeat) 1.8 6 1.0 4 5.197
9:00 ABC The Bachelorette: The Men Tell All 2.9 8 2.8 9 8.155
CBS Two and a Half Men (repeat) 2.8 8 1.6 5 9.190
FOX Lie To Me (repeat) 1.1 3 0.9 3 3.745
NBC Law & Order: CI (new to NBC) 1.0 3 0.7 2 4.276
CW Gossip Girl (repeat) 0.3 1 0.3 1 0.556
9:30 CBS The Big Bang Theory (repeat) 2.8 8 1.7 5 8.657
10:00 ABC Dating in the Dark (premiere) 2.5 7 2.4 8 6.341
CBS CSI:Miami (repeat) 2.0 6 1.3 4 8.418
NBC Dateline NBC The Wanted 0.8 2 0.5 1 2.996

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All numbers are Live+SD.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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