Syndicated Ratings: Magazine Shows Still Making Hay While The Jackson Story Shines
The heyday for syndicated magazine show ratings from the Michael Jackson story kept up with year/year increased tallied by Entertainment Tonight, Inside Edition, and Access Hollywood, but not the weekday The Insider and again ironically not TMZ that broke the Jackson story.
After more “Oprah’s a goner, was it because she endorsed Obama?” chatter last week, wouldn’t you know it, she was back up 16% to a 3.7 rating. When will the next silly Oprah rumor begin?
Note that the ratings below are for the week ending July 12, 2009. Syndicated ratings lag the rest of the numbers on our site by a week.
Michael Jackson memorial coverage kept Entertainment Tonight and the rest of the magazine pack on a roll for the week ending July 12. ET scored its highest ratings in eight weeks with a 4.2, rising 5% from the week before and 11% from last year. ET’s memorial reports on July 7 and 8 sent ratings up 13% to a 4.5.
Inside Edition was second, adding 4% to 2.9. Access Hollywood gained 5% to 2.0 and broke a third place tie with TMZ, which was flat at 1.9. The Insider was unchanged at 1.8, although the Insider weekend jumped 18% to 1.3. Extra grew 6% to 1.7.[Talk Shows]
In daytime, three talkers were up. Oprah Winfrey rebounded 16% to a 3.7. Dr. Phil rose 4% to 2.8, after seeing a 19% jump to 3.2 for a show on a teen pregnancy on July 6. The Morning Show With Mike and Juliet jumped 17% in households to a 0.7. Live With Regis and Kelly, Ellen Degeneres, Rachael Ray, and Tyra Banks were all flat at 2.3, 1.5, 1.4, 1.1, and 1.0 respectively. Maury dropped 6% to 1.7. Steve Wilkos fell 9% to 1.0. Martha Stewart got a 0.5, after being broken out the week before.
there’s lots more at Broadcasting & Cable.