We still see Video On Demand (VOD) numbers only in dribs and drabs, but perhaps we may begin to see it more regularly at some point, even if only via press release.
Note that while the June, 2009 VOD usage may have been a record, 16.5 minutes/day of VOD usage is tiny compared to overall TV viewing.
via press release:
June Was a Record Breaking Month for Video-on-Demand
--Year-to-Year Comparison Jumps 15% in Overall VOD Transactions--
PORTLAND, Ore., July 22 /PRNewswire-FirstCall/ -- Rentrak Corporation , a leader in multi-screen media measurement serving the entertainment and advertising industries, reported today that June was the most-viewed month for video-on-demand (VOD) this year, delivering more than 589 million transactions*. In June, there was an average of 16.5 minutes of OnDemand viewing a day per active unique set-top box, which is a one and a half minute per STB viewing increase when compared to May (see graph below).
According to Rentrak's industry-leading OnDemand Essentials service, year-to-year comparison for the month of June delivered a 15% increase in overall VOD transactions and a 16% increase in the number of unique set top boxes (STBs) accessing OnDemand**. Additionally, free-on-demand (FOD) Kids content was up 7% from May figures and delivered its strongest month of the year with more than 106 million transactions.
June is historically a strong month for transactional-on-demand (TOD) viewing, and TOD continued this trend by delivering the highest number of transactions in a single month so far this year for the category. To learn more about VOD trends and seasonal usage patterns, visit www.rentrak.com to purchase the State of VOD: Trend report 2008.
*Combination of views and orders as reported by MSO partners **Like system comparison About OnDemand Essentials
OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
Source: Rentrak Corporation