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Tuesday Ratings: Hell's Kitchen Returns Down; Still Shouts Fox To Victory

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July 22nd, 2009

hells kitchen

Scoreboard FOX NBC CBS Uni ABC CW
Rating/Share: Adults 18-49 3.0/9 2.5/8 1.5/5 1.4/4 1.1/3 0.4/1
Rating/Share: Adults 18-34 2.5/9 1.9/6 1.0/4 1.5/5 0.8/3 0.4/1
Total Viewers (million) 6.473 9.788 6.410 3.415 3.263 1.052

The season premiere of Hell's Kitchen returned with lots of confrontation, but just a 3.0  rating in the adults 18-49 demo down from last summer's finale 4.2. That still was enough to lift Fox to the overall win for the night as second place NBC had nothing to back up America's Got Talent's big 9pm hour.

Robert's got some additional thoughts on last night's Hell's Kitchen premiere here (spoilers!).

Comparisons with last week's numbers have to be taken with a grain of salt since Fox had the MLB All-Star Game.

Viewers are still tuning out ABC's The Superstars, as it fell to a 1.0 demo from a 1.2 last week. Better Off Ted was down as well to a 0.7 demo rating from a 1.0. If ABC's objective was to expand the show's reach during the summer it's not working very well because nobody's watching it. Could it even be working against the show's future?

Big Brother was down 0.2 demo ratings points from last week. The finale of Primetime: Family Secrets was down 0.3 ratings points from a week ago. A repeat of Medium came to CBS for the first time, likely to just get CBS viewers used to the concept, and few watched it at just a 1.0 demo rating.

Update: I adjusted some of the numbers in the tables and text. Our sources sometimes round differently and the numbers now are from the more reliable source.

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (million)
8:00 FOX Hell's Kitchen (premiere) 2.8 9 2.3 8 5.980
NBC America's Got Talent (repeat) 2.1 7 1.6 6 8.158
CBS NCIS (repeat) 1.8 6 1.1 4 9.412
ABC The Superstars 1.0 3 0.8 3 3.256
CW 90210 (repeat) 0.4 1 0.4 1 1.056
9:00 NBC America's Got Talent 3.4 10 2.6 8 13.638
FOX Hell's Kitchen (premiere) 3.3 9 2.8 9 6.966
CBS Big Brother 11 2.0 6 1.5 5 5.792
ABC Better Off Ted 0.7 2 0.6 2 1.867
CW Hitched or Ditched (repeat) 0.4 1 0.4 1 1.048
9:30 ABC Scrubs (repeat) 0.7 2 0.6 2 1.740
10:00 NBC Law & Order: SVU (repeat) 2.0 6 1.5 5 7.568
ABC Primetime: Family Secrets (finale) 1.5 5 1.0 3 4.730
CBS Medium (repeat) 1.0 3 0.6 2 4.027

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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