Press releases from ABC and CBS touting their late night numbers arrived within seconds of each other!
Here is CBS's:
"" GOES BACK-TO-BACK WITH WINS OVER "THE " FOR THE FIRST TIME SINCE 1998
"" Tops " " in Viewers for the Third Time in Four Weeks
The Gap in Both Adults 18-49 and Adults 18-34 Narrows to Their
Smallest Difference Since Became Host
"The Latewith Craig Ferguson" Tops "Late Night with Jimmy Fallon"
CBS'swith DAVID LETTERMAN topped "The with O'Brien" for the second consecutive week and third time in the past four first-run weeks, according to Nielsen live plus same day ratings for the week ending July 17.
LATE SHOW's consecutive viewer wins marks the first time the broadcast has topped "The" in successive weeks since February 1998 (during the Nagano Olympics).
In adults 18-49, LATE SHOW was just -0.2 of apoint behind "The Tonight Show," while among adults 18-34, the gap has narrowed to -0.5 of a rating point, the smallest difference between the two shows in both demographic measures since became host.
For the week, LATE SHOW with DAVID LETTERMAN delivered a 2.4/06 in households with an average of 3.45m viewers, up +14% in households (from 2.1/05) and +17% in viewers (from 2.95m) compared to the same week last year. LATE SHOW was up +10% in adults 25-54 (1.1/04 from 1.0/04), +14% in adults 18-49 (0.8/03 from 0.7/03) and even in adults 18-34 (0.5/02) compared to the same week last year. Note: Due to the primetime announcement of Walter Cronkite's passing, Friday's broadcast began at 11:43 PM.
THE LATE LATE SHOW with CRAIG FERGUSON beat "Late Night with Jimmy Fallon" in households (1.1/04 vs. 1.0/03, +10%) and viewers (1.48m vs. 1.27m, +17%). THE LATE LATE SHOW topped "Late Night" by its largest margin in viewers since Fallon's March 2009 premiere with first-run broadcasts. In adults 25-54, the two programs were tied (0.6/03, each).
For the week, THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.1/04 in households with 1.48m viewers, up +8% in viewers (from 1.37m) and even in households compared to the same week last year. THE LATE LATE SHOW was up +20% in adults 25-54 (0.6/03 from 0.5/03), and even in both adults 18-49 (0.4/02) and adults 18-34 (0.3/02) compared to the same week last year. Note: Due to the primetime announcement of Walter Cronkite's passing, Friday's broadcast began at 12:45AM.