Comments on: Video On Demand With Commercials But No Fast Forward Could Keep DVRs At Bay, So Why Aren't Networks Moving Faster? http://tvbythenumbers.zap2it.com/2009/07/23/video-on-demand-with-commercials-but-no-fast-forward-could-keep-dvrs-at-bay-so-why-arent-networks-moving-faster/23370/ Wed, 15 Feb 2012 08:23:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kermonk http://tvbythenumbers.zap2it.com/2009/07/23/video-on-demand-with-commercials-but-no-fast-forward-could-keep-dvrs-at-bay-so-why-arent-networks-moving-faster/23370/comment-page-1/#comment-104583 Kermonk Thu, 23 Jul 2009 23:24:27 +0000 http://tvbythenumbers.com/?p=23370#comment-104583 People will find a way to skip that - they don't want the junk. People will find a way to skip that – they don’t want the junk.

]]> By: DVR! http://tvbythenumbers.zap2it.com/2009/07/23/video-on-demand-with-commercials-but-no-fast-forward-could-keep-dvrs-at-bay-so-why-arent-networks-moving-faster/23370/comment-page-1/#comment-104512 DVR! Thu, 23 Jul 2009 19:13:26 +0000 http://tvbythenumbers.com/?p=23370#comment-104512 Total crap. I want my DVR left alone! Total crap. I want my DVR left alone!

]]> By: Allan http://tvbythenumbers.zap2it.com/2009/07/23/video-on-demand-with-commercials-but-no-fast-forward-could-keep-dvrs-at-bay-so-why-arent-networks-moving-faster/23370/comment-page-1/#comment-104507 Allan Thu, 23 Jul 2009 18:54:53 +0000 http://tvbythenumbers.com/?p=23370#comment-104507 all commercials front loaded = doing something else while waiting for the real show to begin. all commercials front loaded = doing something else while waiting for the real show to begin.

]]> By: Schmoker http://tvbythenumbers.zap2it.com/2009/07/23/video-on-demand-with-commercials-but-no-fast-forward-could-keep-dvrs-at-bay-so-why-arent-networks-moving-faster/23370/comment-page-1/#comment-104497 Schmoker Thu, 23 Jul 2009 17:46:25 +0000 http://tvbythenumbers.com/?p=23370#comment-104497 On the one hand, this would be a good move for nets in the short term. On the other hand, long term it will expire faster than the Edsel. Once people get a taste of DVRs, studies have shown that the overwhelming majority cannot conceive of going back. As DVR penetration continues, and as more and more people get used to skipping commercials, use of VOD with full load commercials will sink like a stone. In the interim, however, this could definitely help any network willing to do it, but I can't see it's shelf life lasting more than five years or so, tops. Well, I guess that would make it somewhat more long lasting than the Edsel. Still, this would be a stop-gap measure at best. Good idea, so long as it is used as a method for allowing nets to come up with something better. Any network who tries this thinking it's a long term solution will end up pants down in the end. Biggest problem: many people with DVR service probably won't even try this even if they forget to record something, because they have become so conditioned to commerical-free TV. So your only real target demo are DVR-less people, which is a continually shrinking audience with a finite expiration date. So they better get cracking. On the one hand, this would be a good move for nets in the short term. On the other hand, long term it will expire faster than the Edsel. Once people get a taste of DVRs, studies have shown that the overwhelming majority cannot conceive of going back. As DVR penetration continues, and as more and more people get used to skipping commercials, use of VOD with full load commercials will sink like a stone. In the interim, however, this could definitely help any network willing to do it, but I can’t see it’s shelf life lasting more than five years or so, tops.

Well, I guess that would make it somewhat more long lasting than the Edsel.

Still, this would be a stop-gap measure at best. Good idea, so long as it is used as a method for allowing nets to come up with something better. Any network who tries this thinking it’s a long term solution will end up pants down in the end.

Biggest problem: many people with DVR service probably won’t even try this even if they forget to record something, because they have become so conditioned to commerical-free TV. So your only real target demo are DVR-less people, which is a continually shrinking audience with a finite expiration date. So they better get cracking.

]]> By: Kathy B. http://tvbythenumbers.zap2it.com/2009/07/23/video-on-demand-with-commercials-but-no-fast-forward-could-keep-dvrs-at-bay-so-why-arent-networks-moving-faster/23370/comment-page-1/#comment-104470 Kathy B. Thu, 23 Jul 2009 16:42:26 +0000 http://tvbythenumbers.com/?p=23370#comment-104470 It's worth it to me to pay the extra money for DVR just to skip the commercials. It’s worth it to me to pay the extra money for DVR just to skip the commercials.

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