NY Times: America’s Got Talent Has "Crushed" So You Think You Can Dance; Not So!

Categories: Broadcast TV

Written By

July 24th, 2009

Perhaps if we ignored the ratings, NBC’s Ben Silverman would talk to us too!

In an otherwise interesting piece by Bill Carter in today's NY Times on some reasons why NBC's America's Got Talent isn't moving to NBC's schedule this fall like So You Think You Can Dance is for Fox, comes this evidence that Mr. Carter doesn't watch the ratings as carefully as we do (emphasis mine):

Fox’s talent competition series, “So You Think You Can Dance,” has already been ticketed for a new fall address. In head-to-head contests this summer, “America’s Got Talent” has crushed the dance series, both in total viewers and among the young adult viewers that many advertisers prefer.

via NYTimes.com.

In their 5 head to head contests, here are their Live+SD overnight adults 18-49 ratings:

NBC's Talent Fox's Dance
June 24, 2009 3.1 2.9
July 1, 2009 2.9 3.1
July 8, 2009 3.3 3.0
July 15, 2009 2.9 2.6
July 22, 2009 2.5 2.9
Average 2.94 2.90

Would you describe that as crushed? I might describe it as a close battle currently being won by America's Got Talent, but definitely not crushingly!

True, the average viewers numbers are quite a different story, AGT's are much larger than Dance's, but those are almost meaningless to the revenue potential for the show.

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