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Mad Men Leads DVD Sales In First Week; True Blood Sees Sales Rise

Categories: TV Show DVD Sales

Written By

July 27th, 2009

Emmy darling Mad Men was also the DVD sales darling its first week in release with nearly 100,000 units sold. Although, that's not a particularly impressive first week total. True Blood and 24 both had much more impressive first week sales.

I'd never heard of The State, the #2 DVD seller for the week.  It aired on MTV about 15 years ago, way past my MTV viewing days.

2009's TV show DVD sales leader, True Blood: The Complete First Season, saw its unit sales increase 8% to just under 50,000 for the week. It keeps hanging on and is now the #15 DVD seller by revenue for the year. 24 is the only other TV show on the year's top 50 at #45.

Four other titles are near the bottom of the overall top 30 DVD sellers and could all be in the last week we will see their sales information. Weeds - Season Four has sold 414,000 units, and has been on our list 5 weeks out of the 7 its been on sale. Family Guy - Volume 7 has sold 406,480 in 5 weeks . Stargate Atlantis - The Complete Fifth Season unit sales dropped to 38,988 in its third week.  In its third week, Entourage - The Complete Fifth Season unit sales fell 47% to 37,164.

Even though it was the first week of sales for ER - The Complete Eleventh Season it didn't appear on the top 30 seller list that we see. NHL: Stanley Cup 2008-2009 Champions: Pittsburgh Penguins fell off the list after only one week.

Next week we will see the opening week DVD sales numbers for Monk - Season Seven, Prison Break - The Final Break, Psych: The Complete Second Season, Pushing Daisies - The Complete Second Season, and Stargate SG-1: Children of the Gods.

US TV Show DVD Sales for Week Ending July 19, 2009

Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
Mad Men: Season 2 94,774 94,774 $3,173,981 $3,173,981 1
The State: The Complete Series 51,555 51,555 $1,803,909 $1,803,909 1
True Blood: The Complete First Season 48,528 8.20% 1,164,914 $1,618,409 $40,190,922 9
Family Guy - Volume 7 40,279 -1.10% 406,480 $836,998 $10,701,008 5
Stargate Atlantis - The Complete Fifth Season 38,988 13.60% 179,473 $1,018,756 $5,294,008 3
Weeds - Season Four 37,205 -16.00% 414,292 $515,289 $9,507,366 7
Entourage - The Complete Fifth Season 37,164 -47.70% 275,233 $602,057 $5,896,636 3
24 - Season Seven 538,649 $17,630,872 9

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You can see past weekly lists of TV Show DVD Sales numbers here.

Source: the-numbers.com

(112) Comments - Add Yours!

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  1. j

    Hmm, it’ll almost certainly pass Sopranos’ Season 6.1 (44.2 mil), may or may not pass Heroes Season 1 (62 mil), and I can’t see it passing Planet Earth (147 mil). Still, impressive for a show that gets less than 4 million viewers. Or, wait, actually Planet Earth is on 2008′s bestselling list when sorting for revenue; if the two separate chartings means their cum is a sum, then that’s $179 mil. Which puts it among the top DVD’s overall.

  2. j

    Well, this isn’t TV, but impressive Potter-ness:

    Harry 1 Worldwide Rental: 600 mil
    [Others are US sales.] Harry 2: 237 mil
    Harry 4: 216 mil
    Harry 5: 220 mil

  3. OldEuropean

    ’twas the gays, teh gays I tell ya! They read on this site how vital they were to TRUE BLOOD’s success, and so they decided, hey, what’s this all about, maybe I should get the DVDs. You’ve created a self-fulfilling prophecy!

  4. Dollhouse is coming…

  5. JS

    I’d be curious what Mad Men did its first season. I was one of the people who missed it when it first aired and bought the DVD to catch up after the Emmy wave last year.They timed it well this time too with the premier not too far away.

  6. greennogo

    The State…how fondly I remember the days when stoned college kids were MTV’s prime demo, as opposed to 15 year old alpha girls.

    I hope Mad Men S2 continues to do well, they’re one of the few DVD’s where the commentary is informative enough to justify the purchase.

  7. Mark

    I just bought my copy of Dollhouse!

  8. Twin Peaks

    Could Dollhouse DVD do as good as the True Blood DVD?

  9. Twin Peaks

    To blame True Blood DVD sales on just gay people is ludicrous considering it’s obvious True Blood is so popular outside of its HBO audience.

  10. RJ

    Nothing on Pushing Daisies Season 2?

  11. RJ, PD numbers come next week. I will update with the upcoming list in the post.

  12. nkinsey

    I just don’t get True Blood. I just watched the 7th ep of the first season, and I have NO idea how it’s as big as it is. It’s not bad acting, just…I don’t get it.

  13. Dollhouse will not come close to True Blood’s numbers.

  14. Twin Peaks

    nkinsey said, “I just don’t get True Blood. I just watched the 7th ep of the first season, and I have NO idea how it’s as big as it is. It’s not bad acting, just…I don’t get it.”

    It’s because it’s a very well written show past the 1st 4 episodes.

  15. Twin Peaks

    Don’t forget that Anna Paquin did win Best Actress forr her role as Sookie at the Golden Globes. Also, True Blood was nominated for Best Drama.

  16. Ray

    The same thing happened with Glenn Close and “Damamges” and they still struggling. “True Blood” is popular for one thing: SEX

  17. Twin Peaks

    It’s also well written and vampires are in at that moment. It’s like Twilight only better.

  18. Twin Peaks

    True Blood is just as well written as Buffy was!

  19. bloodlovin

    YAYAYAYA for trueBlood It’s the best show Ive ever seen!!

  20. officegurl

    As someone who watches Mad Men religiously, let me also just point out that it’s one of those shows with a hard-core following that might have a more front-loaded sale than most. So the solid-but-not-spectacular number might also be a little deceptive, it’ll take a few weeks to see.

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