ABC Family Hits All-Time July Highs in Prime in Total Viewers and All Key Demos

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via press release:

Original Series and High Performing Features Drive ABC Family to All-Time

July Highs in Prime in Total Viewers and All Key 18-34, 18-49 and 12-34 Demos

ABC Family Qualifies as Cable’s No. 2 Network in Prime in Females 12-34 and

Female Teens, and Secures Top 5 Ranks in Core 18-34s and Viewers 12-34

“Harry Potter & the Goblet of Fire” is Cable’s No. 1 Movie Across 18-34

and 18-49 Demos and Viewers 12-34, and Places No. 2 in Total Viewers

“The Secret Life of the American Teenager” is the Month’s No. 1

Cable Program in Women 18-34 and Key 12-34 and 12-17 Demos

“Make It or Break It” Scores No. 1 Rank Mondays at 9 O’clock in Key Women/Female Demos, and is Cable’s No. 2 Scripted Show in Female 12-34

“10 Things I Hate About You” Ranks as Cable’s No. 1 Program in the

Time Period in Women 18-34, Women 18-49 and Females 12-34

In its Debut, “Ruby & The Rockits” Qualifies as the No. 1 Cable Show

in its Time Period in Females 12-34 and Female Teens

ABC Family – July 09

Powered by original dramas “The Secret Life of the American Teenager” and “Make It or Break It,” comedies “10 Things I Hate About You” and newcomer “Ruby & The Rockits,” along with features from the “Harry Potter” franchise and the TV debut of “Labor Pains,” ABC Family recorded best-ever July deliveries in Prime in Total Viewers (1.5 million), Adults 18-34 (360,000), Adults 18-49 (661,000) and Viewers 12-34 (623,000) – – and with all three key female targets – – posting solid gains over year-ago levels across key categories.

ABC Family wrapped as a Top 5 cable network in Prime in Adults 18-34 (No. 5), Women 18-34 (No. 3 ), Women 18-49 (No. 4), Viewers 12-34 (No. 5), Females 12-34 (No. 2), Teens 12-17 (No. 3) and Female Teens (No. 2), and secured a Top 10 finish in Total Viewers (No. 7).

Year to year, ABC Family registered across-the-board increases in Prime, including by 7% in Total Viewers (1.5 million vs. 1.4 million), by 6% in Adults 18-34 (360,000 vs. 340,000), by 9% in Adults 18-49 (661,000 vs. 608,000) and by 2% in Viewers 12-34 (626,000 vs. 613,000).

ABC Family Programming Highlights:

  • The July 12 airing of “Harry Potter & the Goblet of Fire” (7:30 – 11:00 p.m.) was the month’s No. 1 cable movie in Adults 18-34 (1.0 million/1.5 rating), Women 18-34 (568,000/1.7 rating), Adults 18-49 (2.1 million/1.6 rating), Women 18-49 (1.2 million/1.7 rating) and Viewers 12-34 (1.5 million/1.6 rating), and the No. 2 movie on all cable in Total Viewers (4.2 million).
  • In July 09, “The Secret Life of the American Teenager” ranked as cable’s No. 1 series in Women 18-34 (881,000/2.6 rating), Viewers 12-34 (2.1 million/2.3 rating), Females 12-34 (1.8 million/3.9 rating), Teens 12-17 (1.0 million/4.1 rating) and Female Teens (906,000/7.5 rating).
  • Additionally, “Secret Life” accounted for the month’s Top 3 scripted telecasts in Women 18-34, and ad-supported cable’s Top 4 telecasts in Females 12-34 and Female Teens.
  • Make It or Break It” stood as cable’s No. 1 program on Mondays at 9 o’clock in Women 18-34 (501,000/1.5 rating), Females 12-34 (1.0 million/2.2 rating) and Females Teens (520,000/4.3 rating).
  • 10 Things I Hate About You” was the month’s No. 1 cable program Tuesdays at 8 o’clock in Women 18-34 (361,000/1.1 rating), Women 18-49 (525,000/0.8 rating) and Females 12-34 (778,000/1.7 rating).
  • ABC Family newcomer “Ruby & The Rockits” (7/21/09, 8:30 – 9:00 p.m.) scored No. 1 rank versus all cable in its time slot on its premiere night in Females 12-34 (717,000/1.6 rating) and Female Teens (436,000/3.6 rating).

Source: Nielsen Media Research (National Ratings, July 09: 6/29/09-7/26/09, Most Current: Live + SD, blended with Live + 7, when available)

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