CBS Wins The Week In Viewers And Adults 25-54

Categories: Network TV Press Releases

Written By

July 28th, 2009

via press release:

CBS WINS THE WEEK IN VIEWERS AND ADULTS 25-54

CBS Remains the Only Network To Grow Its Audience This Summer

Network Has Five of the Top 10 Programs and Half of the Top 20

"NCIS" Is the Week's Top Drama in Viewers for the Fifth Consecutive Week

"Big Brother 11" Posts Week-to-Week Increases

CBS placed first in viewers and adults 25-54, second in adults 18-49 with five of the top 10 programs and 10 of the top 20, according to Nielsen live plus same day ratings for the week ending July 26, week 44 of the 2008-2009 television year.

CBS remains the only network to increase its audience this summer, up +1% from the same period last year (6.97m from 6.87m).

NCIS was the week's top drama for the fifth consecutive week, Two and a Half Men was the number one comedy and top scripted series in adults 25-54 and tied with The Big Bang Theory as the top scripted series in adults 18-49.  Additionally, Big Brother 11 posted week-to-week increases in viewers and key demographics.

For the week in viewers:  CBS (6.22m), NBC (5.06m), FOX (4.96m) and ABC (4.02m).  Summer-to-date, CBS is first in viewers (6.97m), ahead of NBC (5.41m), FOX (5.22m) and ABC (4.89m).

For the week in key demographics, CBS was tied for first in adults 25-54 (2.0/06, with FOX) and second in adults 18-49 (1.4/05).   Summer-to-date, CBS is tied for first in adults 25-54 (with FOX) and second in adults 18-49.

For the week in households:  CBS (4.1/08), NBC (3.3/06), FOX (3.1/06) and ABC (2.6/05).  Summer-to-date, CBS is first (4.6/08), ahead of NBC (3.5/06), FOX (3.3/06) and ABC (3.1/06).

CBS's Weekly Highlights:

? Two and a Half Men (R) won its time slot in households (6.0/10), viewers (9.31m), adults 25-54 (3.8/10) and was tied for first in adults 18-49 (2.8/08, with ABC's first-run programming).

? The Big Bang Theory (R) was first in households (5.7/09), viewers (8.80m), adults 25-54 (3.7/10) and second in adults 18-49 (2.8/08, -0.1 behind ABC). 

? NCIS (R) was first in households (6.4/11) and viewers (9.72m).

? CSI: NY (R) was first in households (5.0/09), viewers (7.29m), adults 25-54 (2.1/06) and tied for first in adults 18-49 (1.4/04, with ABC).

? THE Mentalist (R) was first in households (6.2/11), viewers (9.61m), adults 25-54 (2.8/06) and adults 18-49 (2.0/06).

? Big Brother 11 THURSDAY was first in households (4.0/08), viewers (6.39m), adults 25-54 (2.6/08), adults 18-49 (2.1/07) and adults 18-34 (1.5/06) for the third consecutive week.  Compared to last week, Big Brother 11 THURSDAY was up +8% in both households (from 3.7/08) and adults 25-54 (from 2.4/08), +11% in adults 18-49 (from 1.9/07) and added +760,000 viewers (from 5.63m, +14%).

? BIG BROTHER 11 SUNDAY was first in households (3.7/07), viewers (6.08m), adults 25-54 (2.5/07), adults 18-49 (2.0/07) and adults 18-34 (1.6/06).  Compared to last week, BIG BROTHER 11 SUNDAY was up +6% in households (from 3.5/07), +9% in adults 25-54 (from 2.3/07), +5% in adults 18-49 (from 1.9/06), even in adults 18-34 and added +510,000 viewers (from 5.57m, +9%).

CBS top programs of the week:  #3 NCIS (R) (an average of 9.72m viewers), #4 THE Mentalist (R) (9.61m), #5 Two and a Half Men (R) (9.31m), #6 The Big Bang Theory (R) (8.80m), #7 CSI: MIAMI (R) (8.52m), #11 CSI: CRIME SCENE INVESTIGATION (R) (7.81m), #14 60 Minutes (R) (7.34m), #15 CSI: NY (R) (7.29m), #17 Criminal Minds (R) (6.54m), #19 BIG BROTHER 11 THURSDAY (6.39m), #22 BIG BROTHER 11 SUNDAY (6.08m), #23 WITHOUT A TRACE (R) (5.96m), #24 BIG BROTHER 11 TUESDAY (5.72m), #27 COLD CASE (R) (5.42m), #29 NUMB3RS (R) (5.29m) and #30 How I Met Your Mother (R) (5.14m).

Prime averages are based on the following hours of rated broadcasts in Week #44:

CBS - 21 hours

NBC - 21 hours

ABC - 21 hours

FOX - 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #44 of 2008-09 Season (ending: 07/26/09)

2008-09                       2007-08

HOUSEHOLDS

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       8                      4.1       7                      n.c.

NBC                3.3       6                      3.5       6                      -6%

ABC                2.6       5                      2.8       5                      -7%

FOX                3.1       6                      3.5       6                      -11%

VIEWERS

(000)                            (000)                            Chg

CBS                 6,215                           6,102                           +2%

NBC                5,061                           5,383                           -6%

ABC                4,016                           4,324                           -7%

FOX                4,963                           5,536                           -10%

A25-54

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.0       6                      2.1       6                      -5%

NBC                1.7       5                      1.9       6                      -11%

ABC                1.5       4                      1.7       5                      -12%

FOX                2.0       6                      2.1       6                      -5%

A18-49

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.4       5                      1.6       5                      -13%

NBC                1.3       4                      1.6       5                      -19%

ABC                1.3       4                      1.4       5                      -7%

FOX                1.8       6                      2.0       6                      -10%

A18-34

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 0.9       3                      1.0       4                      -10%

NBC                0.9       3                      1.2       4                      -25%

ABC                1.0       4                      1.1       4                      -9%

FOX                1.5       6                      1.9       7                      -21%

NATIONAL NIELSEN SUMMARY - PRIMETIME

SUMMER-TO-DATE RATINGS REPORT (05/25/08-07/26/09)

2008-09                       2007-08

HOUSEHOLDS

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.6       8                      4.6       8                      n.c.

NBC                3.5       6                      3.9       7                      -10%

ABC                3.1       6                      3.6       6                      -14%

FOX                3.3       6                      4.0       7                      -18%

VIEWERS

(000)                            (000)                            Chg

CBS                 6,965                           6,866                           +1%

NBC                5,408                           6,042                           -10%

ABC                4,887                           5,471                           -11%

FOX                5,216                           6,340                           -18%

A25-54

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.2       6                      -5%

NBC                2.0       6                      2.2       6                      -9%

ABC                1.9       5                      2.1       6                      -10%

FOX                2.1       6                      2.5       7                      -16%

A18-49

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.5       5                      1.6       5                      -6%

NBC                1.6       5                      1.9       6                      -16%

ABC                1.6       5                      1.9       6                      -16%

FOX                1.9       6                      2.3       8                      -17%

A18-34

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 0.9       3                      1.0       4                      -10%

NBC                1.1       4                      1.5       5                      -27%

ABC                1.4       5                      1.6       5                      -13%

FOX                1.7       6                      2.3       8                      -26%

National Nielsen Rank for Demographic: PER2+    for    7/20/2009  -  7/26/2009

Persons 2+ (000)

1.         America's Got Talent-Tuesday                                      NBC    13748

2.         America Got Talent-Wednesday 9PM                          NBC    11256

3.         NCIS                                                                           (R)       CBS     9721

4.         THE Mentalist                                                      (R)       CBS     9611

5.         Two and a Half Men                                         (R)       CBS     9312

6.         The Big Bang Theory                                         (R)       CBS     8795

7.         CSI: MIAMI                                                                (R)       CBS     8521

8.         So You Think You Can Dance-Thursday                                  FOX    8417

9.         America Got Talent-Tuesday 8PM                               (R)       NBC    8268

10.       The Bachelorette                                                                      ABC    8038

11.       CSI                                                                              (R)       CBS     7808

12.       Law And Order: SVU                                                  (R)       NBC    7486

13.       So You Think You Can Dance-Wednesday                              FOX    7360

14.       60 Minutes                                                              (R)       CBS     7338

15.       CSI: NY                                                                      (R)       CBS     7292

16.       Hell's Kitchen Special-7/21 9PM                                  (S)       FOX    6948

17.       Criminal Minds                                                   (R)       CBS     6535

18.       Wipeout                                                                                   ABC    6427

19.       BIG BROTHER 11-THURSDAY                                            CBS     6394

20.       Dating In The Dark                                                       (P)       ABC    6149

National Nielsen Rank for Demographic: A25-54    for    7/20/2009  -  7/26/2009

Adults 25-54 Rating

1.         America's Got Talent-Tuesday                                      NBC    4.5

2.         TWO AND A HALF MEN                                         (R)       CBS     3.8

3.         THE Big Bang Theory                                         (R)       CBS     3.7

3.         Hell's Kitchen Special-7/21 9PM                                  (S)       FOX    3.7

5.         America Got Talent-Wednesday 9PM                          NBC    3.3

5.         So You Think You Can Dance-Thursday                                  FOX    3.3

7.         Hell's Kitchen                                                               (P)       FOX    3.2

7.         So You Think You Can Dance-Wednesday                              FOX    3.2

9.         The Bachelorette                                                                      ABC    3.0

10.       THE Mentalist                                                      (R)       CBS     2.8

10.       CSI: MIAMI                                                                (R)       CBS     2.8

12.       Wipeout                                                                                   ABC    2.6

12.       Dating In The Dark                                                       (P)       ABC    2.6

12.       America Got Talent-Tuesday 8PM                               (R)       NBC    2.6

12.       BIG BROTHER 11-THURSDAY                                            CBS     2.6

12.       Law And Order: SVU                                                  (R)       NBC    2.6

17.       BIG BROTHER 11-SUNDAY                                                CBS     2.5

17.       NCIS                                                                           (R)       CBS     2.5

17.       BIG BROTHER 11-TUESDAY                                               CBS     2.5

20.       Rules of Engagement                                      (R)       CBS     2.3

National Nielsen Rank for Demographic: A18-49    for    7/20/2009  -  7/26/2009

Adults 18-49 Rating

1.         America's Got Talent-Tuesday                                      NBC    3.4

2.         Hell's Kitchen Special-7/21 9PM                                  (S)       FOX    3.3

3.         So You Think You Can Dance-Thursday                                  FOX    2.9

3.         So You Think You Can Dance-Wednesday                              FOX    2.9

5.         THE Big Bang Theory                                         (R)       CBS     2.8

5.         Hell's Kitchen                                                               (P)       FOX    2.8

5.         TWO AND A HALF MEN                                         (R)       CBS     2.8

5.         The Bachelorette                                                                      ABC    2.8

9.         America Got Talent-Wednesday 9PM                          NBC    2.5

10.       Dating In The Dark                                                       (P)       ABC    2.4

10.       Wipeout                                                                                   ABC    2.4

12.       America Got Talent-Tuesday 8PM                               (R)       NBC    2.1

12.       BIG BROTHER 11-THURSDAY                                            CBS     2.1

14.       BIG BROTHER 11-SUNDAY                                                CBS     2.0

14.       BIG BROTHER 11-TUESDAY                                               CBS     2.0

14.       CSI: MIAMI                                                                (R)       CBS     2.0

14.       Law And Order: SVU                                                  (R)       NBC    2.0

14.       THE MENTALIST                                                      (R)       CBS     2.0

19.       NCIS                                                                           (R)       CBS     1.8

20.       Rules of Engagement                                      (R)       CBS     1.7

20.       How I Met Your Mother                                  (R)       CBS     1.7

20.       COPS 2                                                                                     FOX    1.7

 
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