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Monday Ratings: Bachelorette Finale Takes The Prize; Dating In The Dark Stays Strong

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July 28th, 2009

the bachelorette finale

Scoreboard ABC CBS Uni FOX NBC CW
Rating: Adults 18-49 3.1/9 2.2/6 1.4/4 1.4/4 0.8/2 0.4/1
Rating: Adults 18-34 2.9/10 1.5/5 1.5/5 1.3/4 0.4/1 0.3/1
Total Viewers (million) 8.739 7.259 3.432 4.220 3.229 0.866

The finale of The Bachelorette was easily the highest demo rated show on Monday night, lifting ABC to the nightly win with an overall 3.1 rating in the adults 18-49 demo. There was more good news for the Mouse as the second outing of Dating in the Dark held steady from its premiere rating.

Last night's Bachelorette finale averaged a 3.4 rating for adults 18-49. That matched the show's 2008 summer finale rating. Quite an accomplishment in today's broadcast environment.

Dating in the Dark's 2.5 demo rating was identical to last week's premiere, which is good news for ABC. Although this week's half hours were split 2.7 and 2.3, so there may be erosion in the future.

NBC was the only other broadcaster to go with new shows last night and they got crushed. Great American Road Trip continued to sputter along with just a 1.o demo rating. The second, and final!, episode of The Wanted might just be the least wanted NBC new episode ever with just a 0.5 demo rating. I will see what my historical information yields. Update: How could I forget how dreadfully Kings has done!

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers (million)
8:00 ABC The Bachelorette (finale) 3.0 10 2.8 10 8.850
CBS How I Met Your Mother (repeat) 1.7 6 1.3 5 5.172
FOX House (repeat) 1.4 5 1.3 5 4.207
NBC Great American Road Trip 1.0 3 0.6 2 3.562
CW One Tree Hill (repeat) 0.4 1 0.3 1 0.959
8:30 CBS Rules of Engagement (repeat) 1.8 6 1.3 4 5.210
9:00 ABC The Bachelorette (finale) 3.9 11 3.7 11 11.007
CBS Two and a Half Men (repeat) 2.6 7 1.7 5 8.932
FOX Lie To Me (repeat) 1.4 4 1.2 4 4.233
NBC The Wanted (finale) 0.5 1 0.3 1 2.174
CW Gossip Girl (repeat) 0.3 1 0.4 1 0.773
9:30 CBS The Big Bang Theory (repeat) 2.7 7 1.6 5 8.264
10:00 ABC Dating in the Dark 2.5 7 2.3 7 6.360
CBS CSI:Miami (repeat) 2.0 6 1.5 5 7.988
NBC Dateline NBC 1.0 3 0.4 1 3.952

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All numbers are Live+SD.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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