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Monday Ratings: Bachelorette Finale Takes The Prize; Dating In The Dark Stays Strong

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July 28th, 2009

the bachelorette finale

Scoreboard ABC CBS Uni FOX NBC CW
Rating: Adults 18-49 3.1/9 2.2/6 1.4/4 1.4/4 0.8/2 0.4/1
Rating: Adults 18-34 2.9/10 1.5/5 1.5/5 1.3/4 0.4/1 0.3/1
Total Viewers (million) 8.739 7.259 3.432 4.220 3.229 0.866

The finale of The Bachelorette was easily the highest demo rated show on Monday night, lifting ABC to the nightly win with an overall 3.1 rating in the adults 18-49 demo. There was more good news for the Mouse as the second outing of Dating in the Dark held steady from its premiere rating.

Last night's Bachelorette finale averaged a 3.4 rating for adults 18-49. That matched the show's 2008 summer finale rating. Quite an accomplishment in today's broadcast environment.

Dating in the Dark's 2.5 demo rating was identical to last week's premiere, which is good news for ABC. Although this week's half hours were split 2.7 and 2.3, so there may be erosion in the future.

NBC was the only other broadcaster to go with new shows last night and they got crushed. Great American Road Trip continued to sputter along with just a 1.o demo rating. The second, and final!, episode of The Wanted might just be the least wanted NBC new episode ever with just a 0.5 demo rating. I will see what my historical information yields. Update: How could I forget how dreadfully Kings has done!

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers (million)
8:00 ABC The Bachelorette (finale) 3.0 10 2.8 10 8.850
CBS How I Met Your Mother (repeat) 1.7 6 1.3 5 5.172
FOX House (repeat) 1.4 5 1.3 5 4.207
NBC Great American Road Trip 1.0 3 0.6 2 3.562
CW One Tree Hill (repeat) 0.4 1 0.3 1 0.959
8:30 CBS Rules of Engagement (repeat) 1.8 6 1.3 4 5.210
9:00 ABC The Bachelorette (finale) 3.9 11 3.7 11 11.007
CBS Two and a Half Men (repeat) 2.6 7 1.7 5 8.932
FOX Lie To Me (repeat) 1.4 4 1.2 4 4.233
NBC The Wanted (finale) 0.5 1 0.3 1 2.174
CW Gossip Girl (repeat) 0.3 1 0.4 1 0.773
9:30 CBS The Big Bang Theory (repeat) 2.7 7 1.6 5 8.264
10:00 ABC Dating in the Dark 2.5 7 2.3 7 6.360
CBS CSI:Miami (repeat) 2.0 6 1.5 5 7.988
NBC Dateline NBC 1.0 3 0.4 1 3.952

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All numbers are Live+SD.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(59) Comments - Add Yours!

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  1. rob

    You said Tuesday night, dont u mean monday night?

  2. rob

    ABC is repeating last nights Bachelorette tonight from 8-10 then at 10 the After the Final Rose. Superstars finale will be next Tuesday at 8. Also Better Off Ted’s final 2 season 1 episodes will be on back to back on Tuesday August 11th at 9 after Millionaire, which is actually not a bad idea. Hopefully Millionaire does good to help Better Off Ted.

    Also I figured Dating in the Dark would do better because I knew the Bachelorette would do really good last night but it stayed exactly the same. Hope it can maintain good numbers since the Bachelorette is over.

  3. cool

    ^ I think Dating in the Dark will be steady next week also, it’s two hours long.

  4. RJ

    “Although this week’s half hours were split 2.7 and 2.3″

    Not that large of a drop. Without The Bachelorette, I’m guessing Dating in the Dark will get a 1.6-1.8 demo. That demo would be good enough for another summer renewal I’m guessing. If ABC wanted to, they could bring both The Bachelorette and Dating in the Dark back next year. After all, Dating in the Dark is doing better than Here Come the Newlyweds.

  5. Ron

    The Big Bang Theory beats Two and a Half Men in the 18-49 demo for the first time.

  6. CP

    Next year they need to get a better looking bachelorette. ABC is also the only network that I can see that doesn’t have any “On Demand” things from Comcast. What’s up with that?

  7. John

    Good night for ABC. I was surprised Jillian got over ten million viewers. She wasn’t exactly the classiest gal they’ve ever had on the show.

  8. Joe R

    Dating in the dark will probably lose some viewers but it is a show that u get hooked on and a show that does not matter if u miss an episode

    The Big Bang Theory has to be one of my favorite shows and it did better than two and a half men in the ratings and in some cases doing better in the summer than the fall

    Did Gossip Girls go up from last week???????????

  9. Anonymous

    LOL @ the Wanted!!!

  10. rob

    oh yea u forgot to post Gossip Girl ratings.

  11. rob, of course I did! Fixed.

  12. OMG! How could I have forgotten Gossip Girl?! Fixed. ;)

  13. rob

    haha not like the ratings were any good anyway but wow it beat NBC’s the Wanted in 18-34 rating.

  14. Sean

    I would just like to bring a point from previous discussions: It’s pretty clear that NBC would KILL to have a show like Burn Notice, Royal Pains, etc., that brings in 6+ million viewers. And that number would likely go up on broadcast, especially with a strong promotional push.

  15. Jenna

    Oh man I gotta say…as ashamed as I am to admit it…I kind of enjoy Dating in the Dark. I dunno what it is. It’s probably going to be my new guilty pleasure show…

  16. Michael

    Actually, Bill,several new episodes of Kings got a .4 or lower in the demo but they were on Saturday nights.

  17. Woah, Lie to Me got the same 18-49 rating and more viewers than House against steeper competition.

  18. dave

    Thedemonhog, they both got 4.2 million viewers. That’s basically the same amount plus 9 is just a straight up stronger timeslot even with tougher comp, and house is on a bit of a rerun overexposure on cable but still this is great news for fox. It means season 2 should be stronger than season 1. Why doesn’t nbc repeat any of their shows to grab viewers for the fall. Its not like repeats of chuck could do much worse than the original programming tonight.

  19. tom

    dude… lighten up on olbermann… he’s been on vacation and it’s not an election year. that post is so silly. if it makes sense then why don’t we just compare the attendance and ratings of a pre season nhl game with the stanley cup finals?

  20. So Cal

    Kings had way worse ratings than “The Wanted” did in viewers and 18-49.

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