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Syndicated Ratings: Magazine Show Ratings Fade Along With Michael Jackson Story

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July 28th, 2009

Note that the ratings below are for the week ending July 19, 2009. Syndicated ratings lag the rest of the numbers on our site by a week.

[Magazine Shows]

After three weeks of headlines, the Michael Jackson story finally started to fade and so did the ratings for most magazine shows.  Also problematic were preemptions for some strips in some markets caused by the July 14th MLB All-Star Game.  CTD's ET earned a 3.9, down 7% from the week before.  CTD's Inside Edition was flat, at a 2.9.  NBCU's Access Hollywood fell 10%, to a 1.8, dropping into a tie with Warner Bros.' TMZ, which slipped 5%, to a 1.8.  CTD's The Insider eased up 6%, to a 1.7.  Warner Bros.' Extra fell 6%, to a 1.6.

[Talk Shows]

A gaggle of talk shows woke up in the week ending July 19 with five strips moving higher in syndication ratings, despite an average PUT level decline of more than 1 million viewers.  NBC Universal's Martha Stewart had the largest increase, jumping 20% to a 0.6.

CBS Television Distribution's Oprah Winfrey Show, the top talker, had another slow week, dropping 5%, to a 3.5.  CTD's Dr. Phil was down 7%, to a 2.6, after going into reruns.  Disney/ABC's Live With Regis and Kelly advanced 4%, to a 2.4.  NBCU's Maury was unchanged at a 1.7.  Warner Bros.' Ellen DeGeneres was up 7%, to a 1.6.  CTD's Rachael Ray held steady at a 1.4.  NBCU's Jerry Springer gained 9%, to a 1.2.  NBCU's Steve Wilkos climbed 10%, to a 1.1.  Warner Bros.' Tyra Banks sank 20%, to a 0.8.  Twentieth Television's The Morning Show With Mike and Juliet lost 14%, to a 0.6.

there's lots more syndicated ratings at Broadcasting & Cable.

 
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