For MSNBC's Countdown with Keith Olbermann, the ratings trend is not his friend.
It was to be expected that his ratings would fall from the election boosted heights in late 2008, but his latest adults 25-54 demo (targeted by cable news advertisers) averages for July, 2009 are below those of July, 2008 (when only the last few moments of drama remained to be squeezed out of the Democratic nomination contest). Any hopes that the election year surge would be boosting his long term audience seem to be fading.
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