In recent week's when Jon & Kate Plus 8 was making all the ratings noise on TLC, Cake Boss was benefiting from its lead in. Now, with the future of J&K+8 in doubt, Cake Boss may have to step up big in its second season.
TLC is whipping up a second season of “Cake Boss.”
“Cake Boss” first launched on May 25, and has averaged 2.3 million viewers since its launch. Show has been helped by its lead-in, “Jon & Kate Plus 8,” particularly given the media frenzy surrounding episodes of that show earlier this summer.
Here is the TLC press release:
TLC Renews Hit Series CAKE BOSS for a Second Season
July 30, 2009
(Los Angeles, Ca.) TLC today announced that is has ordered a second serving of the hit series CAKE BOSS. A docu-series featuring Buddy Valastro, who heads a family-run Italian bakery in Hoboken, NJ, the series has averaged 2.3 million P2+ viewers since its premiere May 25.
Production has already begun on the 18-episode second season, which is scheduled to start airing this fall. The series is produced by High Noon Entertainment; executive producer is Jim Berger.
"CAKE BOSS has been a sweet success for TLC, and the audience has clearly fallen in love with Buddy and his family as much as we have," says Eileen O'Neill, President & GM, TLC.
Since its premiere, CAKE BOSS has captured the audience's attention. Through the end of July, the series became the #1 food show on cable for P18-34 and W18-34. Episode premieres in third quarter 2009 have posted double-digit ratings and delivery gains over the network's premiere average in all key demos. The first season of CAKE BOSS will have its finale on August 17 at 10 PM.
Starting August 31, TLC will premiere cake-themed competition series ULTIMATE CAKE OFF in the Mondays at 10 PM slot. ULTIMATE CAKE OFF also airs as a sneak peek on Monday, August 3 at 10 PM.
TLC's innovative docu-series and reality-based programming include favorites Jon & Kate Plus 8, Little People, Big World, What Not to Wear, 18 Kids and Counting, and LA Ink. TLC defined home design with Trading Spaces and continues to renovate the genre. TLC's daytime lineup includes the Emmy Award-winning A Baby Story. The channel is available in more than 98 million homes in the US, nearly 8 million homes in Canada and through the website at www.tlc.com. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.