via press release:
SYFY CELEBRATES FIRST MONTH OF NEW BRAND IDENTITY WITH BEST JULY EVER AMONG TOTAL VIEWERS AND WOMEN 25-54
SYFY WAS THE #3 CABLE NETWORK AMONG ADULTS 25-54 FOR FIRST WEEK AS SYFY
New York, NY – July 28, 2009 – Syfy marked the first month of its new brand identity by scoring its best July ever in its 17-year history among total viewers (1,358,000) and Women 25–54 (319,000), propelled by its hit series Eureka and Warehouse 13. During the week that SCI FI became Syfy, it was the #3 cable entertainment network among Adults 25-54 (939,000).
Warehouse 13's strong premiere ranked as the third most-watched series telecast in Syfy's history, with a 2.8 HH rating and 3,997,000 total viewers; 1,903,000 Adults 25-54 and 1,488,000 Adults 18-49. Fueled by new episodes of Eureka, Syfy was the #1 ranked cable entertainment network in the Friday 9–10 pm time period in July among Adults 18-49, Adults 25-54, Men 18-49, Men 25-54 and Women 25-54.
Syfy was the #6 ranked cable entertainment network among Adults 25-54 (707,000) and the #8 ranked network among Adults 18-49 (619,000).
Syfy also ranked in the top ten among total viewers and in all key male demos, and was up year over year among Adults 18-49 (+2%), Adults 25-54 (+3%), and total viewers (+6%). In key male and female demos, Syfy was up among Men 18-49 (+3%), Men 25-54 (+1%), Women 18-49(+2%) and Women 25-54 (+3%).
Programming Highlights
With final DVR playback, the July 7th series premiere of Warehouse 13 averaged 2.8 HH rating, 3,997,000 total viewers, 1,903,000 Adults 25-54 and 1,488,000 Adults18-49. The July 7th Warehouse 13 premiere was the #2 primetime cable program for Adults 25-54 and beat new episodes of TNT's Saving Grace by +20% and Hawthorne by +25%.
To date, the first season of Warehouse 13 is averaging a 2.6 HH rating; 3,576,000 total viewers; 1,690,000 Adults 25-54 and 1,319,000 Adults18-49.
The Friday July 10th season 3.5 premiere of Eureka added nearly 700,000 total viewers from 7-day DVR playback. The Eureka premiere averaged a 2.3 HH rating; 3,281,000 total viewers; 1,786,000 Adults 25-54 and 1,421,000 Adults18-49 making it the #1 program in cable for both Adults 25-54 and Adults18-49 that night.
To date, season 3.5 of Eureka is averaging a 2.0 HH rating, 2,797,000 total viewers; 1,480,000 Adults 25-54 and 1,152,000 Adults 18-49.
The second season of Ghost Hunters International is averaging a 1.4 HH rating, 1,928,000 total viewers; 1,262,000 Adults 25-54 and 1,156,000 Adults 18-49.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)
I didn’t even know Syfy was aimed at Women 25-54…
Anon, that women 25-54 reference was perhaps a result of the PR code of “tout whatever you can”.
Syfy isn’t aimed at Women 25-54 specifically. The article just points out they had their highest ratings in both total viewers and that demo. I don’t think their recent success has anything to do with the name change. They just have some strong programming right now.
LOL that’s what I was thinking too Bill…it’s like the Soap Opera Network saying “we grew 900% in Men 18-49″.
No mention of ECW. They treat it like their red-headed step child
thats because its not scifi. I have never understood what the heck sports have to do with scifi. There are enough networks that air sports even networks dedicated to it does scifi really need to air it?
So much for that boycott.
must be the new name.
sort of like must be the shoes, ad from way back when. Nike?
The ran “Pirates of the Caribbean: Dead Man’s Chest” a few times (3 or 4 maybe?) in July. Bet a lot of women in that age range watched it or part of it at least once. I was surprised it was on SyFy (that is so odd to type).
I suppose it could sort of work as sci-fi. I mean it isn’t historical.
Syfy is the best channel on basic, besides Comedy Channel,for males 18-35. I mean quality,in my humble (?) opinion,not quantity. ESPN has all the Disney baggage; its an ABC fetus waiting to be aborted. Warehouse 13 despite all the mainstream media trashing is a hit. Dollhoise has survived. Trust me,and I mean this,males 18-35 are up against a potential fascist regime of censorship YOU haven’t seen since the Donna Reed 1950′s.That was never,despite the worst episode in Gilmore Girls history,ever as true a threat,given that USA no longer is an industrial powerhouse or agricultural for that matter. This fascist threat against male freedom of choice is much more dangerous, because its been more insidious, and both extremists on the left ( Dworkin, Greer, Friedan) and right ( Falwell, the Pope, Reagen and Meese ) are united to make you feel guilty about your sexual fantasies. Ladies, beware: give us a few bone(r)s,or face electoral annihilation.( That was a Butters reference,perhaps… )
“thats because its not scifi. I have never understood what the heck sports have to do with scifi. There are enough networks that air sports even networks dedicated to it does scifi really need to air it?”
Hello why did they change the Spelling SyFy. Imagine Greater…more to it than ECW.