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Tuesday Ratings: More To Love Premieres Light, But Hell's Kitchen Screams Fox To Victory

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July 29th, 2009

More To Love

Scoreboard FOX NBC CBS ABC Uni CW
rating/Share: Adults 18-49 2.6/8 2.5/8 1.6/5 1.5/5 1.4/4 0.4/1
Rating/Share: Adults 18-34 2.3/8 2.0/7 1.0/4 1.3/4 1.6/6 0.4/1
Total Viewers (million) 5.504 9.486 6.658 4.817 3.433 1.089

The premiere of Fox's plus-sized dating show More To Love was lighter than hoped, but Hell's Kitchen was enough to just give Fox the adults 18-49 demo victory with an overall 2.6 rating on Tuesday.

Winning easily against reruns at 8pm, Hell's Kitchen was up nearly 18% from its 18-49 demo rating for the same hour last week (3.3 vs. 2.8).

The premiere of More To Love's 1.9 rating can't have been what Fox was hoping for, but its half hours had a positive trend (1.9, 2.0). Perhaps there may be growth next week.

At 9pm, America's Got Talent was steady in the 18-49 demo from last Tuesday, but still won the hour going away. Big Brother was up a tenth of a point in the demo from last week.

At 10pm, The Bachelorette: After The Final Rose was the winner with a 2.7 demo rating, beating all repeat competition. That was down 27% in the demo from the same special show last season but that followed directly after the finale.

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (million)
8:00 FOX Hell's Kitchen 3.3 11 2.8 11 6.776
NBC America's Got Talent (repeat) 2.1 7 1.8 7 8.472
CBS NCIS (repeat) 1.6 5 0.9 3 9.310
ABC The Bachelorette (finale repeat) 0.8 3 0.6 2 3.262
CW 90210 (repeat) 0.4 1 0.4 2 1.087
9:00 NBC America's Got Talent 3.4 10 2.6 9 12.757
CBS Big Brother 11 2.1 6 1.7 6 6.157
FOX More To Love (premiere) 1.9 6 1.9 6 4.233
ABC The Bachelorette (finale repeat) 1.1 3 0.7 2 3.422
CW Hitched or Ditched (repeat) 0.4 1 0.4 1 1.091
10:00 ABC The Bachelorette: After the Final Rose 2.8 8 2.5 8 7.768
NBC Law & Order: SVU (repeat) 2.2 6 1.7 6 7.230
CBS Medium (repeat) 1.0 3 0.5 2 4.508

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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