ABC is Daytime’s No. 1 Network in Women 18-49

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

July 30th, 2009

via press release:

ABC is Daytime’s No. 1 Network in Women 18-49,

Increasing by 7% Week to Week in the Key Demo

General Hospital” is Daytime’s No. 1 Program in Women 18-34,

Surging by 13% Over the Prior Week

Posting Double-Digit Percent Gains Week to Week, “General HospitalHits a

4-Month High in Viewers & Women 18-34, and a 6-Week High in Women 18-49

Growing its Women 18-34 and Women 18-49 Audience by Double-Digit Percentages Over Prior Week, This Week is “The View’s” Most-Watched Week in 2 Months

ABC is Home to 3 of Daytime’s Top 4 Programs in Women 18-34 and Women 18-49

ABC Daytime

  • ABC stood as Daytime’s No. 1 network in key Women 18-49 (1.2 rating/798,000), climbing by 7% week to week.
  • General Hospitalwas the week’s No. 1 program in Daytime in Women 18-34 (tie), delivering solid 13% growth over the previous week (1.1 rating/365,000 vs. 1.0/323,000).
  • General Hospitalgenerated its largest Total Viewer (2.71 million) and Women 18-34 (365,000) audiences in 4 months -- since week of 3/23/09 -- and biggest Women 18-49 audience in 6 weeks (889,000) -- since week of 5/18/09.
  • Week to week, delivery surged by 13% in both Total Viewers (2.71 million vs. 2.40 million) and Women 18-34 (365,000 vs. 323,000), and by 11% in Women 18-49 (889,000 vs. 799,000).
  • This week stood as “The View’s” most-watched week in 2 months in key women – since week of 5/18/09 – gaining a significant 12% in Women 18-34 (295,000 vs. 264,000) and 10% in Women 18-49 (845,000 vs. 765,000), week to week.  In addition, in Total Viewers, this week also ranked as the show’s most-watched week in 2 months – since week of 5/25/09 – increasing by 6% over the previous week (3.66 million vs. 3.44 million).
  • In Women 18-34, ABC owned 3 of Daytime’s Top 4 programs: “General Hospital” (No. 1T - 1.1 rating/365,000), “One Life To Live” (No. 4T – 0.9 rating/317,000) andThe View(No. 4T – 0.9 rating/295,000).
  • In Women 18-49, ABC delivered 3 of Daytime’s Top 4 programs: “General Hospital” (No. 2T – 1.3 rating/889,000), “The View” (No. 2T – 1.3 rating/845,000) and “One Life To Live” (No. 4T – 1.2 rating/763,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 20, 2009:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.47 million        No. 1 ABC    1.2/798,000

No. 2 ABC    2.85 million No. 2 NBC    1.1/731,000

No. 3 NBC    2.60 million        No. 2 CBS    1.1/697,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & The Restless   CBS           1.7/1.10 million

General Hospital           ABC           1.3/889,000

The View                   ABC           1.3/845,000

One Life To Live           ABC           1.2/763,000

The Bold and the Beautiful CBS           1.1/762,000

Days Of Our Lives          NBC           1.1/697,000

Source: NTI, Live + Same Day:  Week of 7/20/09. All ranks based on rating unless otherwise noted.

 
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