via press release:
ABC is Daytime’s No. 1 Network in Women 18-49,
Increasing by 7% Week to Week in the Key Demo
“General Hospital” is Daytime’s No. 1 Program in Women 18-34,
Surging by 13% Over the Prior Week
Posting Double-Digit Percent Gains Week to Week, “General Hospital” Hits a
4-Month High in Viewers & Women 18-34, and a 6-Week High in Women 18-49
Growing its Women 18-34 and Women 18-49 Audience by Double-Digit Percentages Over Prior Week, This Week is “The View’s” Most-Watched Week in 2 Months
ABC is Home to 3 of Daytime’s Top 4 Programs in Women 18-34 and Women 18-49
ABC Daytime
- ABC stood as Daytime’s No. 1 network in key Women 18-49 (1.2 rating/798,000), climbing by 7% week to week.
- “General Hospital” was the week’s No. 1 program in Daytime in Women 18-34 (tie), delivering solid 13% growth over the previous week (1.1 rating/365,000 vs. 1.0/323,000).
- “General Hospital” generated its largest Total Viewer (2.71 million) and Women 18-34 (365,000) audiences in 4 months -- since week of 3/23/09 -- and biggest Women 18-49 audience in 6 weeks (889,000) -- since week of 5/18/09.
- Week to week, delivery surged by 13% in both Total Viewers (2.71 million vs. 2.40 million) and Women 18-34 (365,000 vs. 323,000), and by 11% in Women 18-49 (889,000 vs. 799,000).
- This week stood as “The View’s” most-watched week in 2 months in key women – since week of 5/18/09 – gaining a significant 12% in Women 18-34 (295,000 vs. 264,000) and 10% in Women 18-49 (845,000 vs. 765,000), week to week. In addition, in Total Viewers, this week also ranked as the show’s most-watched week in 2 months – since week of 5/25/09 – increasing by 6% over the previous week (3.66 million vs. 3.44 million).
- In Women 18-34, ABC owned 3 of Daytime’s Top 4 programs: “General Hospital” (No. 1T - 1.1 rating/365,000), “One Life To Live” (No. 4T – 0.9 rating/317,000) and “The View” (No. 4T – 0.9 rating/295,000).
- In Women 18-49, ABC delivered 3 of Daytime’s Top 4 programs: “General Hospital” (No. 2T – 1.3 rating/889,000), “The View” (No. 2T – 1.3 rating/845,000) and “One Life To Live” (No. 4T – 1.2 rating/763,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 20, 2009:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.47 million No. 1 ABC 1.2/798,000
No. 2 ABC 2.85 million No. 2 NBC 1.1/731,000
No. 3 NBC 2.60 million No. 2 CBS 1.1/697,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.7/1.10 million
General Hospital ABC 1.3/889,000
The View ABC 1.3/845,000
One Life To Live ABC 1.2/763,000
The Bold and the Beautiful CBS 1.1/762,000
Days Of Our Lives NBC 1.1/697,000
Source: NTI, Live + Same Day: Week of 7/20/09. All ranks based on rating unless otherwise noted.
