Cumulative ratings are all the rage on cable -- and for HBO which sells no advertising, it makes some sense. For Bravo, it's a little dicier and it makes comparisons a little trickier. But make no mistake, The Real Housewives franchise is a big deal for Bravo, and the previous Atlanta version was also very strong.
But, Bravo ran the same episode at both 10pm and 11pm and combined the results to to declare it the highest rated Thursday primetime in the network's history. The only thing is, last I checked, the 11pm telecast wasn't actually in primetime! It was a good night for Bravo though, however you spin it. Here's the press release from Bravo:
BAM! BRAVO'S "THE" GARNERS BIGGEST SERIES PREMIERE AMONG ENTIRE HOUSEWIVES FRANCHISE WITH NEARLY FOUR MILLION CUMULATIVE VIEWERS
"Masters" Posts Series High Across All Demos
NEW YORK - July 31, 2009 - Kicking-off season two with a bang, the premiere of Bravo's "The" attracted over four million viewers across its 10PM and 11PM telecasts, making it the highest rated series premiere in "Real Housewives" franchise history, according to Nielsen Media Research. The 10PM premiere scored an unprecedented 1.72 million adults 18-49 and 2.66 million total viewers, with an additional 929,000 adults 18-49 and 1.32 million total viewers tuning in for the 11PM encore, for a cum of 2.65 total viewers and 3.98 million total viewers, making it the highest rated Thursday in primetime in network history.
Versus the season one premiere, the series shot up triple-digits, with a 289 percent increase among adults 18-49 (vs. 441,000) and a 305 percent increase among total viewers (vs. 656,000), making it Bravo's highest rated Thursday telecast in network history. The explosive season two opener topped its sister franchises, marking a 40 percent increase among adults 18-49 (vs. 1.23 million) and an 62 percent increase among total viewers (vs. 1.64 million) versus the "The Real Housewives of New York City" season two premiere. Versus the season two premiere of "Orange County," Atlanta was up 107 percent among adults18-49 (vs. 830,000) and up 138 percent among total viewers (vs. 1,120,000).
"The" posted historic gains online, generating the best premiere day video performance for any Bravo series in the history of the network. Clips of the season two premiere garnered 318,000 video streams on premiere day alone, up an astounding 434 percent versus the " " season four premiere day. The series also made up 50 percent of BravoTV.com's traffic yesterday, with 1.04 million page views, up a whopping 591 percent versus season one. Additionally, the show's site generated the best day of premiere traffic for any "Real Housewives" series ever, up 114 percent in pageviews, 29 percent in daily uniques, and an unprecedented 1,070 percent in video streams versus the previous record holder, " " season three. Source: Omniture SiteCatalyst.
Continuing Thursday's ratings success, this week's episode of "" scored its highest rated episode to-date, delivering 592,000 adults 18-49 and 850,000 total viewers, up a whopping 195 percent (592,000 vs. 201,000) and 157 percent (850,000 vs. 331,000) respectively versus the prior week.
Bravo's "Masters" continues to perform in its freshman season with its seventh episode delivering series highs across all demographics with 1.08 million adults 18-49 and 1.66 million total viewers. Versus the prior week's episode, " Masters" was up nine percent among adults 18-49 and up seven percent among total viewers, and is averaging 1.5 million total viewers season-to-date. In next week's episode, it's down to the top final chefs with Morgan Spurlock and actress-singer Zooey Deschanel as guest stars.
Source: Nielsen Media Research, Live + Same Day through 7/30/09. Four million viewers is an aggregate of the RHATL 10p and 11p P2+ impressions.
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