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Sunday Ratings: Defying Gravity doesn't defy gloomy ratings predictions

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August 3rd, 2009

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Scoreboard FOX CBS ABC NBC CW Uni
Adults 18-49: rating/Share 1.5/5 1.5/5 1.1/3 1.0/3 0.6/2 0.4/1
Adults 18-34: Rating/Share 1.5/6 0.9/3 0.7/2 0.8/3 0.5/2 0.5/2
Total Viewers (million) 3.29 7.26 4.26 4.44 1.64 1.15

Last week I wrote that the premiere of Defying Gravity didn't appear to be optimized for ratings success, and while I tried to remain upbeat about the gloomy predictions, since we're results-oriented, there's no way to be upbeat about the results.  It pulled a 1.1/3 with adults 18-49 between 8pm-10pm and was the lowest rated scripted series premiere of the summer.  Having Ty Pennington: Ty’s Great British Adventure with a 1.0 in the demo probably didn't help much.  Fans will try to take heart that it tied last night's Merlin (1.1 adults 18-49 rating) and beat part two of The Storm (1.0 adults 18-49 rating), but that doesn't strike me as very comforting.

FOX and CBS tied for the lead for the night with adults 18-49 and CBS led in overall viewers.  A repeat of Family Guy was the biggest 18-49 draw with a 2.2 rating, and CBS' Big Brother was second for the night with a 2.1 rating.

You can see TV ratings from other recent Overnight ratings reports here.

Full details:

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)
7:00 CBS 60 Minutes 1.3/5 0.8/3 9.20
ABC America's Funniest Home Videos (R) 1.2/5 0.9/4 4.77
NBC Dateline NBC 1.0/4 0.8/4 4.72
FOX Til Death (R) 0.7/3 0.4/2 1.67
CW Easy Money (R) 0.3/1 0.3/1 0.65
7:30 ABC America's Funniest Home Videos (R) 1.4/5 1.0/4 5.50
NBC Dateline NBC 1.3/5 1.0/4 5.36
CBS 60 Minutes 1.3/5 0.6/2 9.23
FOX American Dad (R) 0.8/3 0.7/3 1.76
CW Easy Money (R) 0.3/1 0.3/1 0.72
8:00 CBS Big Brother 2.2/8 1.6/6 7.18
FOX The Simpsons (R) 1.5/5 1.5/6 3.21
NBC Merlin 1.1/4 0.9/3 4.39
ABC Ty Pennington: Ty’s Great British Adventure 1.0/3 0.7/3 4.52
CW Movie: Overboard (R) 0.6/2 0.5/2 1.75
8:30 CBS Big Brother 2.1/7 1.5/5 6.64
FOX The Simpsons (R) 1.9/6 1.9/7 4.14
NBC Merlin 1.1/3 0.9/3 4.52
ABC Ty Pennington: Ty’s Great British Adventure 1.0/3 0.7/3 4.14
CW Movie: Overboard (R) 0.7/2 0.5/2 1.94
9:00 FOX Family Guy (R) 2.2/6 2.4/8 4.63
CBS Cold Case (R) 1.1/3 0.7/2 6.47
ABC Defying Gravity (premiere) 1.1/3 0.5/2 3.97
NBC The Storm: Part 2 0.9/3 0.7/2 4.32
CW Movie: Overboard (R) 0.8/2 0.6/2 2.31
9:30 FOX The Simpsons (R) 2.0/6 2.3/7 4.31
CBS Cold Case (R) 1.1/3 0.7/2 6.80
ABC Defying Gravity (premiere) 1.1/3 0.6/2 3.68
CW Movie: Overboard (R) 0.9/3 0.7/2 2.45
NBC The Storm: Part 2 0.9/3 0.6/2 4.10
10:00 CBS Without a Trace (R) 1.2/4 0.8/3 6.23
NBC The Storm: Part 2 1.0/3 0.6/2 3.99
ABC Defying Gravity (premiere) 1.0/3 0.5/2 3.54
10:30 CBS Without a Trace (R) 1.4/4 0.8/3 6.36
ABC Defying Gravity (premiere) 1.1/3 0.5/2 3.58
NBC The Storm: Part 2 1.0/3 0.6/2 4.09

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Shows are sorted by 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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