Warehouse 13 sets records for Syfy when week’s worth of DVR is factored in
MediaWeek reports that the July 14, 2009 episode of Warehouse 13 (its second installment) that the total average viewer numbers increased from 3.41 million live+SD viewing to 4.15 million when the full week of DVR viewing (Live+7) was factored in. With adults 18-49, an additional 397,000 viewers were added which was growth of 32% more than the Live+SD numbers
The added viewership made the July 14 episode of Warehouse 13 the most-watched non-premiere telecast in the 17-year history of Syfy (née Sci Fi Channel). More on MediaWeek
A couple of thoughts:
1.) the comments about the show we’ve seen here have been generally postive to mixed, but in fairness we’ve seen comments for four episodes and Live+7 DVR numbers for only two of them. But we also know that the fourth episode on 7/28 averaged 3.3 million live+SD viewers (vs. the 3.4 million for the 7/14 episode) so the numbers have held up very nicely.
2.) despite all the mocking on the interwebs, we can’t be very far from a press release trumpeting how successful the rebranding from SciFi to Syfy has been for the network!