The Bachelorette scores top adults 18-49 honors for the week ending August 2, 2009

Categories: Network TV Press Releases

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August 4th, 2009

via ABC press release:

August 4, 2009

Primetime Ratings Report

For the week of July 27, 2009

(Based on National Live + Same Day Program Ratings)

ABC Claims 4 of the Top 15 TV Programs for the Week in Adults 18-49,

Including the No. 1 Show with the 5th Season Finale of “The Bachelorette”

ABC Generates its Biggest Overall Audience in 5 Weeks

WEEK No. 45:

Rankings:  ABC claimed of 4 of the Top 15 highest-rated TV programs for the week in Adults 18-49, including the No. 1 show with the 5th season finale of “The Bachelorette”: “The Bachelorette” – No. 1, “The Bachelorette: After the Rose” – No. 5, “Dating in the Dark” – No. 10 and “Wipeout - R” – No. 11.  “The Bachelorette” also finished out the week as the No. 1 TV program with Adults 18-34 and


across each of the key Women demos (W18-34/W18-49/W25-54).  Although it was in repeat, ABC’s “Wipeout” stood as the week’s highest-rated broadcast program among Kids 2-11. ABC News’ “Primetime: Crime” qualified as TV’s No. 1 newsmagazine for the week in Adults 18-49 (tied).  In fact, it was the 4th straight week and 5th time in the last 6 weeks that ABC News aired the No. 1 newsmagazine among Adults 18-49.

  • ABC attracted its biggest overall audience (4.4 million) in 5 weeks – since w/o 6/22/09.

Monday

Building on the previous week and hitting summer highs for the 3rd week in a row in viewers and young adults, ABC posted a dominant win on Monday with the season finale of “The Bachelorette” and Week 2 of “Dating in the Dark.” ABC beat out second-place CBS by 1.4 million viewers (8.7 million vs. 7.3 million) and by 48% in Adults 18-49 (3.1/9 vs. 2.1/6). Winning each half-hour of the night, ABC led Monday in the key Adults 18-49 sales demo for the 2nd week running and for the 4th time in the last 5 weeks.

“The Bachelorette” (8:00-10:02 p.m.)

Turning in its strongest numbers of the season, the season finale of “The Bachelorette” towered above its 2-hour time period competition to qualify as Monday’s No. 1 TV program in both Total Viewers (10.0 million) and Adults 18-49 (3.5/10 - 2nd week in a row).  In fact, the fifth-season ender marked ABC’s biggest non-sports summer audience in the time period in 7 years and its highest-rating among Adults 18-49 in 8 years – since 7/8/02 and 5/28/01, respectively.  In addition, the 5th season closer of “The Bachelorette” generated the show’s most-watched telecast in over 5 years – since the Season 2 finale on 2/25/04.

  • “The Bachelorette” saw its audience grow by 3.0 million viewers (8.7 million to 11.7 million) and 45% in Adults 18-49 (2.9/10 to 4.2/11) from 8:00-10:00 p.m., with Bachelorette Jillian giving the final rose to Ed.

  • “The Bachelorette” saw increases over its year-ago season finale (7/7/08) by 5% in Total Viewers (10.0 million vs. 9.5 million), 3% in Adults 18-49 (3.5/10 vs. 3.4/10) and by 7% in Adults 18-34 (3.2/11 vs. 3.0/10).

“Dating in the Dark” (10:02-11:00 p.m.)

Winning its 10 o’clock time period for the 2nd week in a row among Adults 18-34 (2.2/7) and Adults 18-49 (2.4/7), ABC’s “Dating in the Dark” retained all of its week-earlier debut numbers to stand as the No. 1 new TV series of Summer 2009 with Total Viewers and Adults 18-49.

  • “Dating in the Dark” qualified as the No. 2 TV program of the night for the 2nd consecutive week among Adults 18-34 (2.2/7), Women 18-34 (2.9/10) and Women 18-49 (3.2/10), behind only “The Bachelorette” season ender.

Tuesday

“The Bachelorette: After the Final Rose” (10:00-11:00 p.m.)

More than doubling its lead-in numbers, “The Bachelorette: After the Final Rose” won the 10 o’clock hour in Total Viewers (8.0 million) and across all key Adult demographics: Adults 18-34 (2.6/9), Adults 18-49 (2.8/8) and Adults 25-54 (3.0/8).

  • “The Bachelorette: After the Final Rose” produced ABC’s strongest summer numbers in the hour in Total Viewers and Adults 18-49 with entertainment programming in over 2 years, and the highest Adults 18-34 performance in over 4 years – since 5/29/07 and 6/7/05, respectively.


  • “The Bachelorette: After the Final Rose” registered as the night’s No. 1 TV show among Women 18-34 (3.8/12) and Women 18-49 (4.3/12), beating Tuesday night regulars including NBC’s “America’s Got Talent” and Fox’s “Hell’s Kitchen.“

Wednesday

Increasing its Total Viewer count by 9% (5.1 million vs. 4.7 million), ABC drew a bigger audience this year than last for the 8th Wednesday in a row. In addition, the Network has been up or even on the night in Adults 18-49 (1.6/5) for 8 weeks running.

Wipeout” (8:00-9:02 p.m.)

ABC’s repeat airing of “Wipeout” took a strong second in the 8 o’clock hour to Fox’s original “So You Think You Can Dance,” beating out NBC’s repeat “America’s Got Talent” by 8% in Total Viewers (6.8 million vs. 6.3 million) and by a substantial 57% in Adults 18-49 (2.2/7 vs. 1.4/5).

  • For the 10th straight week (every telecast this summer), the ABC unscripted series finished No. 1 in its time period in Men 18-49 (2.0/7).  ABC’s rebroadcast “Wipeoutalso topped Fox’s original “Dance” to win the hour in Men 25-54 (2.5/8) and placed as the highest-rated broadcast program with Teens 12-17 (1.5/7) and Kids 2-11 (2.3/9).
  • “Wipeout” hit its highest-ever repeat numbers among Total Viewers (6.8 million) and across each of the key Adult demographics:  AD 18-34 (1.8/7), AD18-49 (2.2/7-tie) and AD25-54 (2.5/8-tie).

“Primetime: Crime” (10:00-11:00 p.m.)

ABC News’ “Primetime: Crime” took second in the 10 o’clock hour with Women 18-49 (1.8/5) and Women 25-54 (2.2/6), beating NBC’s “The Philanthropist.”

Sunday

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s repeat “America’s Funniest Home Videos” finished No. 1 among Adults 18-49 (1.3/5-tie) for the 2nd week in a row during Sunday’s 7 o’clock hour.

“Defying Gravity” (9:00-11:00 p.m.)

On its 2-hour debut from 9:00-11:00 p.m., ABC’s “Defying Gravity” beat out Part 2 of NBC’s “The Storm” by 10% in Adults 18-49 (1.1/3 vs. 1.0/3).

  • In its regularly-scheduled time period (10:00-11:00 p.m.), “Defying Gravity” produced ABC’s best Total Viewer (3.7 million) and Adult 18-49 (1.1/3) numbers in 5 weeks – since 6/28/09. In fact it matched the Net’s second-highest non-sports Adult 18-49 number in the hour this summer.

WEEK NO. 45: ADULTS 18-49 TOTAL VIEWERS

No.1 FOX 1.8      No.1 CBS   6,240,000

No.2 CBS 1.5      No.2 NBC   5,070,000

No.3 ABC 1.3      No.3 FOX   4,760,000

No.3 NBC 1.3      No.4 ABC   4,440,000

No.5 CW  0.5      No.5 CW    1,150,000

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 7/27/09, unless stated otherwise.

 
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