ABC is Daytime’s No. 1 Network in Women 18-49

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

August 6th, 2009

via press release:

Fringe Ratings Report: ABC Daytime Programming-Week of July 27, 2009

ABC is Daytime’s No. 1 Network in Women 18-49

The View” Delivers its Largest Women 18-49 Audience in More Than 2 Months, Ranking as Daytime’s No. 2 Program in the Key Demographic

ABC Owns 3 of Daytime’s Top 5 Shows in Target Women

ABC Daytime

  • For the third consecutive week, ABC clinched Daytime’s top rank in key Women 18-49 (1.2 rating/794,000).
  • The week’s No. 2 program in Daytime, this week stood as “The View’s” most-watched week in 2 months in Women 18-49 (854,000) – since week of 5/18/09.
  • In Women 18-49, ABC placed 3 shows among Daytime’s Top 5:The View” (No. 2 – 1.3 rating/854,000), “General Hospital” (No. 3T – 1.2 rating/817,000) and “One Life To Live” (No. 3T – 1.2 rating/765,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 27, 2009:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.45 million        No. 1 ABC    1.2/794,000

No. 2 ABC    2.81 million No. 2 NBC    1.1/724,000

No. 3 NBC    2.80 million        No. 2 CBS    1.1/716,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & The Restless   CBS             1.7/1.10 million

The View                   ABC             1.3/854,000

General Hospital           ABC             1.2/817,000

The Bold and the Beautiful CBS             1.2/771,000

One Life To Live                ABC             1.2/765,000

Source: NTI, Live + Same Day:  Week of 7/27/09. All ranks based on rating unless otherwise noted.

 
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