via press release:
Fringe Ratings Report: ABC Daytime Programming-Week of July 27, 2009
ABC is Daytime’s No. 1 Network in Women 18-49
“The View” Delivers its Largest Women 18-49 Audience in More Than 2 Months, Ranking as Daytime’s No. 2 Program in the Key Demographic
ABC Owns 3 of Daytime’s Top 5 Shows in Target Women
ABC Daytime
- For the third consecutive week, ABC clinched Daytime’s top rank in key Women 18-49 (1.2 rating/794,000).
- The week’s No. 2 program in Daytime, this week stood as “The View’s” most-watched week in 2 months in Women 18-49 (854,000) – since week of 5/18/09.
- In Women 18-34, “All My Children” (No. 2T – 0.9 rating/309,000), “General Hospital” (No. 2T - 0.9 rating/300,000) and “One Life To Live” (No. 2T – 0.9 rating/299,000) were Top 5 players in Daytime this week.
- In Women 18-49, ABC placed 3 shows among Daytime’s Top 5: “The View” (No. 2 – 1.3 rating/854,000), “General Hospital” (No. 3T – 1.2 rating/817,000) and “One Life To Live” (No. 3T – 1.2 rating/765,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 27, 2009:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.45 million No. 1 ABC 1.2/794,000
No. 2 ABC 2.81 million No. 2 NBC 1.1/724,000
No. 3 NBC 2.80 million No. 2 CBS 1.1/716,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.7/1.10 million
The View ABC 1.3/854,000
General Hospital ABC 1.2/817,000
The Bold and the Beautiful CBS 1.2/771,000
One Life To Live ABC 1.2/765,000
Source: NTI, Live + Same Day: Week of 7/27/09. All ranks based on rating unless otherwise noted.
