Conan O'Brien wins the demo again; bests David Letterman with adults 18-49 by 34%

Categories: Late Night TV Ratings

Written By

August 6th, 2009

Conan

via NBC press release:

Conan O'BRIEN GRABS THE JULY 27-31 WEEK IN 18-49 OVER ALL CABLE AND BROADCAST COMPETITION, WHILE STRETCHING HIS LEAD OVER LETTERMAN

'TONIGHT' WINS THE WEEK OVER 'Late Show' BY A 34 PERCENT MARGIN IN 18-49 VIEWERS, UP FROM THE PRIOR WEEK'S 29 PERCENT ADVANTAGE

Conan DELIVERS BIGGER AUDIENCES THAN CBS OR ABC IN THE HOUR IN EVERY KEY DEMO -- ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54; JIMMY FALLON ALSO TOPS FERGUSON AND KIMMEL IN EVERY KEY DEMO

IN THE VALUABLE ADULT 18-34 DEMO, JIMMY FALLON OUT-DELIVERS LETTERMAN DESPITE JIMMY'S LATER START TIME

Conan ORIGINALS HAVE FINISHED #1 VS. LETTERMAN IN 18-49 ON 40 OF 40 NIGHTS TO DATE, INCLUDING A TIE

UNIVERSAL CITY, Calif. – August 6, 2009 – NBC's "The Tonight Show with Conan O'Brien" has taken the week of July 27-31 over all broadcast and cable competition in adults 18-49, stretching its advantage over CBS's "Late Show with David Letterman" to a 34 percent margin of victory in 18-49 viewers, up from the prior week's 29 percent win. Conan is up week-to-week by 6 percent in 18-49 viewers and 5 percent in total viewers.

"Tonight" delivered bigger audiences than CBS or ABC in the hour last week in every key demographic: adults, men and women 18-34, 18-49 and 25-54. NBC's "Late Night with Jimmy Fallon" also out-delivered CBS's "Late Late Show with Craig Ferguson" and ABC's "Jimmy Kimmel Live" in every one of the key demographics.

In addition to topping all broadcast competition for the week, "Tonight's" 1.4 million adults 18-49 out-scored every cable network in the hour, as well as Comedy Central's 11 p.m. ET telecast of "The Daily Show" and the 11:30 series "The Colbert Report."

Conan originals have ranked #1 versus "Late Show" on 40 of 40 nights since his June 1 debut (including a tie).

The median age of Conan's audience last week was 46.4, more than 10 years younger than Letterman's 57.8 and the 56.6 of ABC's "Nightline." Conan's viewership is also younger than it was last year on "Late Night," where the median age of his audience for this same week one year ago was 47.8.

At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" led CBS's "Late Late Show with Craig Ferguson" by a 38 percent margin in 18-49 and a 64 percent margin in adults 18-34. Since his March 2 debut, Jimmy has ranked #1 or tied for #1 versus Ferguson in 18-49 on 102 of 105 nights. Last week, Jimmy also attracted a bigger audience in the valuable 18-34 demographic than did Letterman, despite Jimmy's later start time.

For the week of July 27-31, Conan's average 1.374 million adults 18-49 topped the 1.022 million of Letterman; in total viewers, Conan's audience of 2.626 million persons trailed Letterman's 3.376 million; and in adults 18-34, Conan's 652,000 million out-scored Letterman's 347,000. At 12:35 a.m. ET, Jimmy Fallon's 734,000 adults 18-49 for the week out-delivered Ferguson's 530,000; in total viewers, Jimmy's 1.291 million trailed Ferguson's 1.414 million; and in adults 18-34, Jimmy's 357,000 topped Ferguson's 218,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of July 27-31. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.0 rating, 5 share
CBS "Late Show," 0.8/3
ABC "Nightline," 0.9/3

12:05 a.m. ET
ABC "Kimmel," 0.4/2*

12:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.4/2

1:35 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 2.6 million viewers
CBS "Late Show," 3.4 million viewers
ABC "Nightline," 3.4 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.3 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.3 million viewers
CBS "Late Late Show," 1.4 million viewers

1:35 a.m. ET
NBC "Last Call," 0.7 million viewers (in encore telecasts)

* Monday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.4/6
CBS "Late Show," 1.0/4
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.8/4
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 3.6 million viewers
CBS "Late Show," 3.8 million viewers
ABC "Nightline," 3.8 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.6 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 2.0 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35 a.m. ET
NBC "Last Call," 1.1 million viewers

SELECTED CABLE RESULTS, WEEK OF JULY 27-31

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.2 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.1 million

 
© 2014 Tribune Digital Ventures