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Friday Ratings: NBC wins with two hours of Dateline

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August 8th, 2009

goodefamily

Scoreboard NBC CBS FOX ABC CW
rating/Share: Adults 18-49 1.1/4 1.0/4 1.0/4 0.6/2 0.4/1
Total Viewers (million) 4.70 4.37 3.65 2.54 1.09

Ah, Friday... Only 49 days until we'll reporting on the Dollhouse premiere!

At 8pm, Are You Smarter than a 5th Grader? narrowly edged out a Ghost Whisperer rerun among 18-49 year olds at 8pm, with Ghost Whisperer having more viewers (half-hourly details below).  Dateline NBC cruised to victory in the 9pm and 10pm hours.  I'm guessing more Michael Jackson coverage, but I could be wrong (didn't watch), it just seems like Dateline NBC has been milking that.

The Goode Family bowed at in its series finale at 9:30pm with a 0.4 rating with adults 18-49

You can see TV ratings from other recent Overnight ratings reports here.

Full details:

8:00PM (A18-49 rating/share), P2+ (total viewers)
Ghost Whisperer (R) 1.0/4, 4.13M
Are You Smarter Than a 5th Grader? 1.0/4, 3.94M
Surviving Suburbia 0.7/ 3, 2.73M
Southland (R) 0.7/3, 3.41M
Smallville (R) 0.4/2, 1.06M

8:30PM (A18-49 rating/share), P2+ (total viewers)
Are You Smarter Than a 5th Grader? 1.2/5, 4.86M
Ghost Whisperer (R) 1.1/5, 4.52M
Southland (R) 0.6/2, 2.99M
The Goode Family 0.5/2, 1.63M
Smallville (R) 0.4/1, 1.02M

9:00PM (A18-49 rating/share), P2+ (total viewers)
Dateline NBC 1.0/4, 4.62M
Flashpoint (R) 0.9/3, 4.11M
Mental, 0.9/3, 3.36
According to Jim (R) 0.7/3, 2.09M
Everybody Hates Chris (R) 0.3/1, 944K

9:30PM (A18-49 rating/share), P2+ (total viewers)
Dateline NBC 1.3/4, 5.34M
Flashpoint (R) 1.0/4, 4.47M
Mental 0.9/3, 3.15M
The Goode Family (series finale) (0.4), 1.48M
The Game (R), (0.4), 998K

10:00PM (A18-49 rating/share), P2+ (total viewers)
Dateline NBC 1.5/5, 5.81M
Numbers (R) 0.9/3, 4.52M
20/20, 0.7/3, 3.51M

10:30PM (A18-49 rating/share), P2+ (total viewers)
Dateline NBC, 1.5/5, 6.06M
20/20 0.9/3, 3.8M
Numbers (R) 0.8/3, 4.47M

Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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