ABC Garners its Strongest Non-Sports Sunday of Summer 2009

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

For some reason I have the urge to say, “Rumpelstiltskin! Rumpelstiltskin!”

via ABC press release:

Quick Take for Sunday, August 9, 2009

(Fast Affiliate Live + Same Day Ratings)

ABC Garners its Strongest Non-Sports Sunday of Summer 2009

“America’s Funniest Home Videos” Achieves Summer-High Numbers

On its Return, ABC’s “Millionaire” Generates ABC’s Biggest

Non-Sports Summer Audience in the Time Period in Nearly 2 Years

ABC’s Debut of “Shark Tank” Posts Strong Week-to-Week Gains in the Slot And

Shows Solid Lead-in Retention of “Millionaire” in Young Adults and Young Women

ABC’s “Defying Gravity” Builds on its Week-Earlier Debut with Adults 18-34

Sunday Night (8:00-11:00 p.m.

On a night that included the return of “Millionaire” and the debut of “Shark Tank,” opposite competition that included NBC’s NFL “Hall of Fame Game” (Buffalo-Tennessee), ABC posted its strongest non-sports Sunday of Summer ‘09 with Total Viewers (5.0 million) and Adults 18-49 (1.3/4).

  • ABC’s Sunday night results improved over the same night last year by 1.2 million viewers and by 18% in Adults 18-49 (8/10/08 = 3.8 million and 1.1/3). 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

Hitting summer-highs in Viewers (5.8 million) and Adults 18-49 (1.5/5-tie), ABC’s repeat “America’s Funniest Home Videos” earned second place in the 7:00 p.m. hour among young adults.

“Millionaire” (8:00-9:00 p.m.)

Building on its lead-in by 1.2 million viewers (7.0 million vs. 5.8 million) against stiff competition, including NBC’s NFL “Hall of Fame Game” and CBS’ time-slot regular “Big Brother 11,” ABC’s return of “Millionaire” finished as the No. 2 non-sports program in the 8 o’clock hour with Total Viewers.  From its first half-hour to its second half-hour, “Millionaire” saw its audience grow in both viewers and young adults.

  • On its opening night of its 11-night event, “Millionaire” produced ABC’s biggest non-sports summer audience during Sunday’s 8:00 p.m. hour in nearly 2 years – since 8/19/07.

“Shark Tank” (9:00-10:00 p.m.)

Despite facing NFL competition, ABC’s “Shark Tank” debuted with strong retention of its lead-in during the 9 o’clock hour, retaining 87% in Adult 18-49 lead-in (1.3/4 vs. 1.5/5), 100% in Adults 18-34 (0.9/3) and built on “Millionaire” lead by 10% with Women 18-34 (1.1/3 vs. 1.0/3).

  • Week to week, “Shark Tank” boosted the hour for ABC by 14% in Total Viewers (4.2 million vs. 3.7 million) and by 30% in Adults 18-49 (1.3/4 vs. 1.0/3).


“Defying Gravity” (10:00-11:00 p.m.)

On its second week, ABC’s “Defying Gravity” held 91% of its week-earlier series premiere Adult 18-49 delivery (1.0/3 vs. 1.1/3).   The new ABC show built on its debut by 20% in Adults 18-34 (0.6/2 vs. 0.5/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source:  Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/9/09.

blog comments powered by Disqus