NBC premieres Community first on Facebook, not Hulu or NBC.com

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

community

Our friend Chris Albrecht at NewTeeVee has the details:

NBC posted an early look at the pilot of its upcoming show Community online, but you won’t find it on the network’s site, or even the NBC-owned Hulu. If you want a sneak peek at the new sitcom, you have to become a fan of it on Facebook.

The networks are bound to try out a lot of different promotions to boost audience numbers (and get those upfront ad dollars back up), but this is worth mentioning for a couple of reasons. First, as noted, NBC isn’t driving traffic to NBC.com or Hulu with this offer.

read the rest on NewTeeVee

This appears (I’m guessing) to be a four-day sneak peak on Facebook, of which, as of this writing, there are 83.5 hours left. With such an approach, I have no doubt it will wind up on NBC.com and Hulu before the broadcast season premiere on September 17.  But I do find it to be an interesting approach.

blog comments powered by Disqus