Ratings soar for CBS Sports’ PGA coverage with Tiger Woods

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Tiger Woods - Bridgestone

via CBS Sports press release:

RATINGS SOAR FOR CBS SPORTS’ COVERAGE OF PGA TOUR’S “WGC: BRIDGESTONE INVITATIONAL” FINAL ROUND WITH 104% INCREASE

CBS Sports’ final-round coverage of the PGA TOUR’s WGC: BRIDGESTONE INVITATIONAL, which saw   Tiger Woods win his 70th PGA TOUR event on Sunday, Aug. 9 (2:00-6:00 PM, ET), scored an overnight household rating/share of 4.7/11, up +104% from last year’s 2.3/5 in the metered markets.

Sunday’s final-round rating peaked at a 6.7/15 from 5:30-6:00 PM, ET.

CBS Sports’ third-round coverage of the WGC: BRIDGESTONE INVITATIONAL on Saturday, Aug. 8 (2:00-6:00 PM, ET) earned an overnight household rating/share of 2.4/6, up +41% from last year’s 1.7/4 in the metered markets.

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Of the five tournaments Tiger Woods has won so far this season, four have been broadcast on CBS Sports and have seen triple-digit ratings increases for the final round compared to the previous year: Memorial Tournament (3.2/8, up 100%); AT&T National (4.2/10, up 180%) and Buick Open (3.7/9, up 164%).

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