ABC primetime ratings report for the week ending August 9, 2009

via ABC press release:

Primetime Ratings Report

For the week of August 3, 2009

(Based on National Live + Same Day Program Ratings)

WEEK No. 46:


“Dating in the Dark” (10:00-11:00 p.m.)

Jumping from its lead-in by 1.1 million viewers (3.7 million vs. 2.6 million) and by 60% in Adults 18-49 (1.6/5 vs. 1.0/5), ABC’s “Dating in the Dark” won its Monday 10 o’clock time period for the 3rd consecutive week (on each telecast) in Adults 18-34 (1.5/5) and Women 18-34 (1.9/6).

  • Continuing to deliver strong improvement in the hour year to year for ABC, “Dating in the Dark” boosted the time period by 19% in Total Viewers (3.7 million vs. 3.1 million) and by 33% in Adults 18-49 (1.6/5 vs. 1.2/4) over the year-ago night with original programming (“The Mole” on 8/4/08).


“Primetime: Family Secrets” (10:00-11:00 p.m.)

ABC News’ “Primetime: Family Secrets” jumped from its lead-in by 1.7 million viewers (3.3 million vs. 1.6 million), by 117% in Adults 18-49 (1.3/4 vs. 0.6/2) and by 100% in Adults 25-54 (1.4/4 vs. 0.7/2).  The newsmagazine took second place in the final hour of prime in both key Adult demographics (AD18-49/AD25-54).


With the return of “Wipeout” to original and the season closer of “I Survived a Japanese Game Show,” ABC took second place on Wednesday night among Adults 18-49 (1.8/6), while delivering the No. 1 position on the evening across the key Men demographics: M18-34 (1.6/6),  M18-49 (1.8/6) and M25-54 (2.1/6).

  • ABC improved its Wednesday results year to year by 11% in Total Viewers (5.1 million vs. 4.6 million) and by 29% in Adults 18-49 (1.8/6 vs. 1.4/4).  In fact the Net finished above the year-ago Wednesday for the 9th straight week in Total Viewers and has also been up or even for 9 weeks running in the key young adult sales demo.

“Wipeout” (8:00-9:02 p.m.)

After airing in repeat the prior week, ABC’s “Wipeout” returned to original with an “All-Stars” edition and won the 8 o’clock hour in Total Viewers (8.0 million) and Adults 18-49 (2.8/10).  Impressively, “Wipeout’s” victory came against the opening hour of Fox’s Wednesday season finale of “So You Think You Can Dance.” It was the 6th straight original telecast for “Wipeout” to place No. 1 in the hour with Total Viewers, the 3rd straight in Adults 18-49 and the 9th straight across all key Men demos (M18-34/M18-49/M25-54).    

  • Finishing as the No. 1 TV show of the night across key Men (M18-34/M18-49/M25-54), “Wipeout” registered its 5th consecutive original telecast as Wednesday’s top-rated television show in Men 18-49.  It was the No. 2 TV show of the evening among Total Viewers and Adults 18-49, trailing only NBC’s “Talent” in the 9 o’clock hour.
  • Wipeout” marked its top numbers in 4 weeks with Total Viewers and Adults 18-49, while hitting its highest ratings in 8 weeks across all key Men demos – since 7/8/09 and 6/10/09, respectively.

“I Survived a Japanese Game Show” (9:02-11:00 p.m.)

ABC’s 2-hour season finale of “I Survived a Japanese Game Show” built audience from its first hour to its second hour in Adults 18-34 (1.2/4 to 1.3/5), Men 18-34 (1.1/4 to 1.3/5) and Women 18-34 (1.2/4 to 1.3/4), defeating its CBS (“CSI: NY”) and NBC (“The Philanthropist”) competition from 10:00-11:00 p.m. on all 3 Nielsen measures.  Additionally during the 10 o’clock hour, ABC’s “Japanese Game Show” beat out NBC’s “The Philanthropist” by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

  • In its season finale, “I Survived a Japanese Game Show” saw its numbers jump week to week by 9% in Total Viewers (3.7 million vs. 3.4 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/4).


On a night that included the return of “Millionaire” and the debut of “Shark Tank,” opposite competition that included NBC’s NFL “Hall of Fame Game” (Buffalo-Tennessee), ABC posted its strongest non-sports Sunday of Summer ‘09 with Total Viewers (4.9 million) and Adults 18-49 (1.3/4).

  • ABC’s Sunday night results improved over the same night last year by 1.1 million viewers and by 18% in Adults 18-49 (8/10/08 = 3.8 million and 1.1/3). 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

Hitting summer-highs in Viewers (5.9 million) and Adults 18-49 (1.6/6), ABC’s repeat “America’s Funniest Home Videos” ranked No. 1 (tie) in its time period for the 3rd straight week in the key young adult sales demo.

“Millionaire – 8/9” (8:00-9:00 p.m.)

Building on its lead-in by more than 1 million viewers (7.0 million vs. 5.8 million) against stiff competition, including NBC’s NFL “Hall of Fame Game” and CBS’ time-slot regular “Big Brother 11,” ABC’s return of “Millionaire” finished as the No. 2 non-sports program in the 8 o’clock hour with Total Viewers.  From its first half-hour to its second half-hour, “Millionaire” saw its audience grow in both viewers and young adults.

  • On the opening evening of its 11-night, 10th-anniversary event, “Millionaire” produced ABC’s biggest non-sports summer audience during Sunday’s 8:00 p.m. hour in nearly 2 years – since 8/19/07.

“Shark Tank” (9:00-10:01 p.m.)

Despite facing NFL competition, ABC’s “Shark Tank” debuted with strong retention of its lead-in during the 9 o’clock hour, retaining 87% in Adult 18-49 lead-in (1.3/4 vs. 1.5/5), 100% in Adults 18-34 (0.9/3), and built on its “Millionaire” lead by 10% with Women 18-34 (1.1/3 vs. 1.0/3).   The new ABC unscripted series gained young adults throughout its broadcast.

  • Week to week, “Shark Tank” boosted the hour for ABC by 14% in Total Viewers (4.2 million vs. 3.7 million) and by 30% in Adults 18-49 (1.3/4 vs. 1.0/3).

“Defying Gravity” (10:01-11:00 p.m.)

On its second week, ABC’s “Defying Gravity” held 91% of its week-earlier series premiere Adult 18-49 delivery (1.0/3 vs. 1.1/3) and retained 100% of its Adult 18-34 audience (0.5/2).


No.1 FOX 2.0      No.1 CBS   6,150,000

No.2 NBC 1.7      No.2 NBC   5,930,000

No.3 CBS 1.5      No.3 FOX   5,290,000

No.4 ABC 1.1      No.4 ABC   3,480,000

No.5 CW  0.4      No.5 CW      970,000

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 8/3/09, unless stated otherwise.

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