Perceptions sometimes get clouded by various rooting interests, and I saw a lot of "Dollhouse Season One is on top of Amazon pre-order list!" chatter, but didn't see anyone chiming in about Battlestar Galactica season 4.5. That's not particularly surprising when you consider that everyone knows BSG's fate, but a lot of fans of Dollhouse and lovers of all things Whedon are not sure what's in store for Dollhouse beyond the current order of 13 episodes.
Dollhouse - Season One came in second for the week among the TV show DVDs, in both sales in total units in its first week of release. Number one Battlestar Galactica - Season 4.5, also in its first week of release, bested Dollhouse by a wide margin. BSG sold over $5.5 million worth of DVDs on over 173,000 units, while Dollhouse sold $1.8 million on over 67,000 units.
If Dollhouse's chances for a back nine pickup or season 3 hinge on big DVD sales (and I'm not saying that they do), things don't look great after week one. The typical trend is that the first week's sales are the largest. For additional comparisons: Last week, Psych, in its first week sold over 69,000 units and earned $2.251 million. A couple of weeks ago Mad Men sold nearly 100,000 in its first week before falling out of the top 30 we see on a weekly basis. True Blood, sold over 500,000 units in its first week, and over 175,000 in its second week.
After falling out of the top 30 the previous week, True Blood climbed back in for the week ending August 2, with over 44,000 units and after 11 weeks of release has sold over $42 million worth on over 1.2 million units.
So far this year, only two DVD shows have earned more than $17 million in revenue. The aforementioned True Blood and 24, which has sold $17.6 million worth in 11 weeks.
Update: Sorry Torchwood fans! I forgot to include the data for Torchwood: Children of Earth either above or in the chart below. But it sold $601,944 worth on 41,542 units in its first week.
US TV Show DVD Sales for Week Ending August 2, 2009:
|Title||Units this week||%Change||Total Units||Sales this week||Total Sales||Weeks in Release|
|Battlestar Galactica Season 4.5||173,579||-||173,579||$5,528,491||$5,528,491||1|
|Dollhouse - Season One||67,226||-||67,226||$1,826,333||$1,826,333||1|
|Psych- 3rd Season||27,580||-60.20%||96,859||$1,378,724||$3,629,599||2|
Because of the way we see the data, I am not sure of the exact % change for True Blood week over week, but the prior week (week ending July 26) it sold around 12,000 units.