via Disney XD press release:
Ratings Highlights for August 3-9, 2009 - Final National Ratings
Growing its Total Day Audience for the 4th Consecutive Week, Disney XD Records its Largest Weekly Audience Ever in Boys 6-14
This Week Also Stands as Disney XD’s Most-Watched Week in Total Day in
Kids 6-14, Kids 6-11 and Boys 6-11, and 3rd-Most-Watched in Total Viewers
The Previous 3 Weeks Stand as Disney XD’s Top 3 Most-Watched
Weeks of All Time in Total Viewers, Kids 6-14 and Boys 6-14
Driven by “Phineas and Ferb,” Sunday, August 9 Becomes Disney XD’s Most-Watched Sunday Ever in Total Viewers and Across All Target Kid Demos
Week of August 3-9, 2009
Growing its Total Day audience for the 4th consecutive week, this week ranked as Disney XD’s most-watched week ever (includes Toon Disney) in Boys 6-14 (103,000), and wrapped as its most-watched week in Kids 6-14 (170,000) as well. In fact, in the previous 3 weeks, Disney XD has delivered its 3 largest weekly audiences of all time in the key kid targets.
- This week also qualified as Disney XD’s most-watched week on record in Total Day in Kids 6-11 (138,000) & Boys 6-11 (83,000), and third-most-watched week in Total Viewers (325,000).
- Disney XD posted huge increases over year-ago levels (week of 8/4/08) across the board, including by 68% in Kids 6-14 (170,000 vs. 101,000) and by 66% in Boys 6-14 (103,000 vs. 62,000), with delivery more than doubled in Tweens 9-14 (101,000 vs. 48,000).
- Powered by “Phineas and Ferb,” Sunday, August 9 stood as Disney XD’s most-watched Sunday in Total Day in Total Viewers (496,000 – includes Toon Disney), and third most-watched day on record overall.
- Sunday was also Disney XD’s most-watched Sunday since its Feb, 13, 2009 launch in Kids 6-14 (196,000), Boys 6-14 (104,000), Kids 6-11 (157,000), Boys 6-11 (85,000) and Tweens 9-14 (115,000).
Disney XD is a basic cable channel and multi-platform brand that showcases a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD premiered on a 24-hour, advertiser supported network (formerly known as Toon Disney) that reaches over 72 million households via its basic cable affiliates.
Source: NMR, final national U.S. ratings, 8/3-8/9/09, Total Day, M-Su, 6 a.m. – 6 a.m.).