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TV Ratings: Talent, reality rule, ABC not better off with Ted

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Written By

August 12th, 2009

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Scoreboard NBC FOX CBS Uni ABC CW
Rating/Share: Adults 18-49 2.8/9 2.4/8 1.8/6 1.3/4 1.2/4 0.3/1
Rating/Share: Adults 18-34 2.2/8 2.2/8 1.3/4 1.4/5 0.9/3 0.3/1
Total Viewers (million) 10.47 5.26 6.56 3.23 4.22 .81

Two new hours of America's Got Talent on NBC was the night's most watched show, both with adults 18-49 (3.4/10, rating/share) and overall viewers (12.5 million).

So far, it's not a very happy anniversary for ABC's Who Wants to Be a Millionaire. Last night it averaged a mere 1.3/4 with adults 18-49 and 5.9 million viewers.   But as unhappy as that might be, it was much, much better than the return of Better Off Ted.  Both half hours of Ted averaged 0.9/3 with adults 18-49.   The first half hour had 2.75 million viewers, with the 9:30p half hour averaging 2.41 million.  Primetime: The Outsiders bounced back to a 1.4/4 with adults 18-49 from 10p-11p and averaged 4.15 million for the hour.

FOX had the night's second-most watched program with adults 18-49, as Hell's Kitchen averaged a 3.1/10 and 6.65 million viewers at 8pm.  More to Love had much less to love ratings wise at 9pm, posting a 1.7/5 with adults 18-49 and 3.86 million.

CBS' Big Brother averaged a 2.4/7 with adults 18-49, the best demo performance of the night for CBS and averaged 6.88 million viewers.

Note: I know some people are very unhappy about the lack of data tables.  And I am very aware of this. But please hang tight for the rest of the summer.  We'll hopefully figure out some better presentation by the time the fall season kicks off.

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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