ABC Daytime #1 with women 18-49 for fourth straight week

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via ABC press release:
Fringe Ratings Report: ABC Daytime Programming — Week of August 3, 2009

ABC Stands as Daytime’s No. 1 Network in Women 18-49 for the 4th Straight Week, Outperforming Key Competitors CBS and NBC by 20%

Delivering its Largest Summer Audience of 2009 in Viewers and Key Women, “The View” Hits a 5-Month High in Women 18-49 and 3-Month High in Women 18-34

All ABC Shows Place in Daytime’s Top 5 in Women 18-49,

with 3 of the Top 5 in Women 18-34

ABC Daytime

  • Towering over key competitors by double-digit percentages, ABC ranked as Daytime’s No. 1 network in target Women 18-49 (1.2 rating/786,000) for the 4th consecutive week,, overshadowing CBS (1.0 rating/676,000) and NBC (1.0 rating/649,000) by a solid 20%.
  • This week stood as “The View’smost-watched week of Summer 09 in Total Viewers (3.68 million) and core Women, hitting a 5-month high in Women 18-49 (890,000 – since week of 3/30/09) and a near 3-month high in Women 18-34 (308,000 – since week of 5/18/09).
  • In Women 18-49, all ABC shows placed among Daytime’s Top 4: “The View” (No. 2 – 1.3 rating/890,000), “General Hospital” (No. 3 – 1.2 rating/767,000), “One Life to Live” (No. 4T – 1.1 rating/753,000) and “All My Children” (No. 4T – 1.1 rating/735,000).
  • In Women 18-34, ABC owned 3 of the Week’s Top 5 Daytime programs with “The View” (No. 2T – 0.9 rating/308,000), “One Life to Live” (No. 2T – 0.9 rating/297,000) and “All My Children” (No. 2T – 0.9 rating/289,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of August 3, 2009:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.30 million        No. 1 ABC    1.2/786,000

No. 2 ABC    2.75 million No. 2 CBS    1.0/676,000

No. 3 NBC    2.53 million        No. 2 NBC    1.0/649,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.6/1.09 million

The View                   ABC             1.3/890,000

General Hospital           ABC             1.2/767,000

One Life to Live                ABC             1.1/753,000

The Bold and the Beautiful CBS             1.1/749,000

All My Children            ABC             1.1/735,000

Source: NTI, Live + Same Day:  Week of 8/3/09. All ranks based on rating unless otherwise noted.

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