Update: coverage of NFL pre-season games in some local markets makes these numbers more preliminary than typical since the football viewing, which winds up included below, will be stripped out in the final numbers.
Big Brother was the highest rated show of the night among adults 18-49 with a 2.6/9 (rating share), and averaged 7.61 million between 8p-9p and led CBS to Thursday victory overall. Also at 8pm, Who Wants to Be a Millionaire turned in its best performance of its 10 year anniversary run with a 1.9/7 with adults 18-49, and was the night’s most-watched program on the broadcast nets with 8.44 million.
A repeat of Bones was third for the hour with a 1.5/5 with adults 18-49 and 4.69 million viewers. A repeat of 30 Rock at 8pm drew a 1.4/5 with adults 18-49 and 3.95 million. A Parks & Recreation rerun had a 1.2/4 with the 18-49 crowd and 3.32 million. A repeat of CW’s Supernatural scored a 0.8/3 with adults 18-49 and 1.97 million viewers.
At 9pm repeats of The Office (1.6/5, 4.10M) and 30 Rock (1.6/5, 3.88) led the hour with adults 18-49. A CSI rerun was second (1.5/5, 7.33M) followed by a rerun of Grey’s Anatomy (1.4/4, 4.76M) and a rerun of House (1.4/4, 4.29M) and another repeat of Supernatural (0.8/2, 1.66M).
At 10pm a repeat of The Mentalist easily won the hour (1.9/6, 8.19M) followed by repeats of Law & Order (1.3/4, 4.26M) and Private Practice (1.0/3, 3.30M).
Note: I know some people are very unhappy about the lack of data tables. And I am very aware of this. But please hang tight for the rest of the summer. We’ll hopefully figure out some better presentation by the time the fall season kicks off.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.