I was a little premature on the whole Kourtney & Khloe beat down Don Draper thing! Last night's Mad Men set a series record 2.8 million (2.76M, edging out the Kardashian sister's 2.7M) viewers in the initial 10pm airing and had 1.24 million adults 18-49 (another record for the show) and 1.43 million adults 25-54. AMC has to be pleased (and Mad Men fans, too)!
Counting the additional rebroadcast of the premiere, Mad Men cumulatively was viewed by around four million viewers. Look for full numbers out to three decimal places tomorrow.
The premiere is up 33.98 percent from last year's 2.06 million. Definitely a good uptick!
Here are the season two numbers I had for Mad Men (some more detailed than others, all numbers Live+SD and for the initial 10pm airing only):
| Premiere Dates | Episode | Time | Total Viewers (Millions) |
| Sunday, July 27, 2008 | 201 FOR THOSE WHO THINK YOUNG | 10:00P -10:52P | 2.059 |
| Sunday, August 03, 2008 | 202 FLIGHT 1 | 10:00P -11:00P | 1.326 |
| Sunday, August 10, 2008 | 203 THE BENEFACTOR | 10:00P -11:00P | 1.255 |
| Sunday, August 17, 2008 | 204 THREE SUNDAYS | 10:00P -11:00P | 1.073 |
| Sunday, August 24, 2008 | 205 THE NEW GIRL | 10:00P -11:00P | 1.473 |
| Sunday, August 31, 2008 | 206 MAIDENFORM | 10:00P -11:00P | 1.456 |
| Sunday, September 07, 2008 | 207 GOLD VIOLIN | 10:00P -11:00P | 1.671 |
| Sunday, September 14, 2008 | 208 A NIGHT TO REMEMBER | 10:00P -11:00P | 1.87 |
| Sunday, September 28, 2008 | 209 SIX MONTH LEAVE | 10:00P -11:00P | 1.6 |
| Sunday, October 05, 2008 | 210 THE INHERITANCE | 10:00P -11:00P | 1.3 |
| Sunday, October 12, 2008 | 211 THE JET SET | 10:00P -11:00P | 1.5 |
| Sunday, October 19, 2008 | 212 THE MOUTAIN KING | 10:00P -11:00P | 1.4 |
| Sunday, October 26, 2008 | 213 MEDITATIONS IN AN EMERGENCY | 10:00P -11:00P | 1.75 |
