PGA Championship weekend coverage has best ratings since 2002
via CBS press release:
RATINGS SOAR AS CBS SPORTS’ COVERAGE OF 2009 PGA CHAMPIONSHIP RANKS AS HIGHEST-RATED FINAL ROUND SINCE 2002
Round Rating Up 150% From Last Year
CBS Sports’ final-round coverage of the 2009 PGA Championship on Sunday, Aug. 16, which saw Y.E. Yang overtake Tiger Woods, scored in the ratings by earning an average overnight household rating/share of 7.5/17, up +150%, ranking it the highest-rated final round of the PGA Championship in the metered markets since 2002 when Rich Beem beat Woods (8.0/17).
CBS Sports’ final-round coverage of the 2009 PGA Championship was up +150% from 2008’s 3.0/6, and up +10% from 2007’s 6.8/15. Sunday’s final-round rating peaked at an 11.6/24 from 7:00-7:15, PM, ET.
This year’s PGA Championship final round was the second highest-rated of the four majors on Sunday in 2009:
Masters Final Round – 8.8/21 (CBS)
U.S. Open Third Round/Start of Final Round – 5.1/12 (NBC)
British Open – 3.9/12 (ABC)
CBS Sports’ third-round coverage of the 2009 PGA Championship on Saturday, Aug. 15 earned an overnight household rating/share in the metered markets of 4.9/13, up +390% from last year’s rain-delay coverage which earned a 1.0/2; and up +7% compared to a 4.6/12 in 2007. Saturday’s third-round rating peaked at 5.6/13 from 6:30-7:00 PM, ET.
This year’s PGA Championship third round was the second highest-rated of the four majors on Saturday in 2009:
Masters Third Round – 5.7/13 (CBS)
U.S. Open Second/Third round – 3.7/9 (NBC)
British Open – 2.4/7 (ABC)