ABC weekly ratings release

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via ABC press release:

Primetime Ratings Report

For the week of August 10-16, 2009

WEEK No. 47:

During the week of August 10, 2009, ABC grew its numbers week to week by 23% in Total Viewers (4.3 million vs. 3.5 million) and by 9% in Adults 18-49 (1.2/4 vs. 1.1/4).  The Network also posted viewer and young adult gains over the same week last summer (w/o 8/11/08 = 3.5 million and 1.1/3).

Monday

ABC’s Monday lineup saw week-to-week increases of 1.6 million viewers (5.0 million vs. 3.4 million) and 17% among Adults 18-49 (1.4/4 vs. 1.2/4).

  • ABC improved on the same night last year (8/11/08) by 2.8 million viewers (5.0 million vs. 2.2 million) and by 75% in Adults 18-49 (1.4/4 vs. 0.8/2). 

“Millionaire-8/10” (8:00-9:00 p.m.)

Night 2 of ABC’s “Millionaire” stood as the No. 1 program in the 8 o’clock hour in Total Viewers (7.3 million), leading second-place CBS (5.0 million) by 2.3 million viewers.  In addition, “Millionaire” led the time-slot among Women 18-49 (2.0/6) and Women 25-54 (2.4/7). “Millionairetopped its unscripted competition in the hour in Adults 18-49 (1.6/5), beating the first hour of Fox’s “Teen Choice Awards” (1.3/4) and NBC’s “Great American Road Trip” (1.1/4).

  • Monday’s “Millionaire” built on its opening night performance by 4% in Total Viewers (7.3 million vs. 7.0 million), by 7% in Adults 18-49 (1.6/5 vs. 1.5/5) and 22% in Adults 18-34 (1.1/4 vs. 0.9/3). In addition, “Millionaire” was up over Sunday’s telecast across all key Women demographics: W18-34/W18-49/W25-54.

“Dating in the Dark” (9:00-10:01 p.m.)

Building on its lead-in among young adults, “Dating in the Dark” placed second at 9:00 p.m. in Adults 18-49 (1.7/5), beating the second hour of Fox’s “Teen Choice Awards” by 13% (1.5/4) and NBC’s “Law & Order: Criminal Intent” by 70% (1.0/3).

  • “Dating in the Dark” grew from the previous week’s performance by 19% in Total Viewers (4.4 million vs. 3.7 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).

Tuesday

“Millionaire-8/11” (8:00-9:00 p.m.)

Night 3 of “Millionaire” produced ABC’s largest audience (6.1 million) in the Tuesday 8 o’clock hour this summer.

“Primetime: The Outsiders” (10:00-11:00 p.m.)

Building sharply on its lead-in, the season opener of ABC News’ “Primetime: The Outsiders” took second in the hour to NBC’s “America’s Got Talent.” In the hour, “Primetime: The Outsiders” defeated an original telecast of CBS’ “Medium” by 10% in Total Viewers (4.3 million vs. 3.9 million) and by 40% in Adults 18-49 (1.4/4 vs. 1.0/3).

Wednesday

ABC earned second place on Wednesday in Total Viewers (6.1 million) and Adults 18-49 (1.7/5), drawing its biggest audience on the evening in 5 weeks (since 7/8/09) and 3rd largest this summer.

  • ABC boosted its Wednesday results over the year-ago night (8/13/08) by 2.3 million viewers (6.1 million vs. 3.8 million) and by 31% in Adults 18-49 (1.7/5 vs. 1.3/4).  The Network outdrew the year-ago Wednesday for the 10th consecutive week.

“Millionaire-8/12” (8:00-9:00 p.m.)

Up from the previous night by 7% (6.5 million vs. 6.1 million), “Millionaire” stood as the most-watched TV show in the 8 o’clock hour for the 2nd time in 3 telecasts.

  • Wednesday’s “Millionaire” improved ABC’s numbers in the hour over the same night last year by 3.3 million viewers (6.5 million vs. 3.2 million) and by 8% in Adults 18-49 (1.3/5 vs. 1.2/4).

“Wipeout” (9:00-10:00 p.m.)

Shifting to the 9 o’clock hour this week and jumping from its Iead-in by 69% against stiff competition from NBC’s “America’s Got Talent,” ABC’s “Wipeout” placed a strong second in its time slot and emerged as the No. 2 TV show of the night in Adults 18-49 (2.2/7).      

“Primetime: Crime” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC News’ “Primetime: Crime” beat the season finale of NBC’s “The Philanthropist” by nearly 1 million viewers (5.4 million vs. 4.5 million) and by 36% in Adults 18-49 (1.5/5 vs. 1.1/3).


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