Hoarders has best premiere ever for A&E with adults 18-49
Monday is “f—ed up people” night on A&E and they are making the numbers work.
Last night’s 10pm premiere of Hoarders scored 2.5 million viewers, and 1.8 million adults 18-49, the best demo performance for a premiere in A&E history.
It’s documentary style series which A&E describes as “the world of extreme hoarding, a mental disorder marked by an obsessive need to collect things, even if the items are worthless, hazardous or unsanitary.”
It grew from lead-in Intervention (2.1 million, 1.6 million 18-49 year olds).
full press release below:
A&E’S NEW SERIES ‘HOARDERS’ BECOMES MOST-WATCHED SERIES PREMIERE IN NETWORK HISTORY AMONG ADULTS 18-49 AND TIES FOR THE MOST IN 25-54
PREMIERE EPISODE WATCHED BY 2.5 MILLION VIEWERS
NEW EPISODE OF TWO-TIME EMMY-NOMINATED SERIES “INTERVENTION” GARNERS 2.1 MILLION VIEWERS WITH SEASON HIGH AUDIENCES IN KEY DEMOS
NEW YORK, NY August 18, 2009 A&E’s Monday night lineup of the hit two-time Emmy-nominated series “Intervention” and the premiere of the new series “Hoarders” garnered huge audiences last night from 9pm-11pm. The series premiere of “Hoarders” at 10PM was watched by 2.5 million total viewers and a record 1.8 million viewers in adults 18-49 and 25-54, becoming the most watched series premiere in network history in 18-49 and tied for the most watched series premiere in 25-54 (“Dog the Bounty Hunter” and “Growing Up Gotti” in summer of 2004).
“Hoarders” was joined by a new episode of “Intervention” at 9PM which was watched by 2.1 million viewers and season highs in both adults 18-49 (1.6 million) and 25-54 (1.4 million). Both series grew half-hour to half-hour against tough Monday night competition, including a premiere episode of TLC’s “Jon & Kate Plus 8.”
“Hoarders” takes a fascinating look at the lives of people whose inability to part with their belongings is so out of control that they are on the verge of a personal crisis. Whether they’re facing eviction, the loss of their children, jail time, or divorce, they are all desperately in need of help. The series captures the drama as experts work to put each hoarder on the road to recovery.
“Intervention” is a powerful and gripping series in which people confront their darkest demons and seek a route to redemption. The series profiles people whose dependence on drugs and alcohol or other compulsive behavior has brought them to a point of personal crisis and estranged them from their friends and loved ones. Each episode ends with a surprise intervention that is staged by the family and friends of the addict, and which is conducted by one of three specialists.
New episodes of “Intervention” and “Hoarders” air Mondays at 9PM and 10PM respectively on A&E.
A&E is “Real Life. Drama.” Now reaching more than 98 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment; ranging from the network’s original scripted series including “The Cleaner” starring Benjamin Bratt, to signature nonfiction franchises, including “Dog The Bounty Hunter,” the Emmy-nominated “Intervention,” “Paranormal State” and “Criss Angel Mindfreak,” and the most successful justice shows on cable, including “The First 48” and “Crime 360.” The A&E website is located at http://www.aetv.com.