via press release:
USA RULES CABLE AGAIN
NEW YORK, NEW YORK August 18, 2009 USA dominated the cable landscape again this week, delivering the most P25-54 (1.52 million, +43% over #2 TNT), P18-49 (1.29 million, +27% over #2 TBS), total viewers (3.46 million, +23% over #2 Disney Channel), and households (2.62 million, +26% over #2 Disney Channel), as well as earning the top household coveragein basic cable prime this week (2.65, +0.53 over #2 Disney Channel). USA was the only cable network in prime to deliver over 1.5 million in P25-54 million, 3 million total viewers, or 2.5 million households this week.
USA registered victories over "Big 4" broadcasters in 19 primetime hours this week (M-Su 8P-11P) thanks to USA Original Series, MONK, and , WWE MONDAY NIGHT RAW, hot acquired series and LAW & ORDER: , and hit movies. USA delivered three times as many P25-54 (+208%) and total viewers (+240%) as The CW this week, as well as doubling the broadcaster's P18-49 (+147%) delivery while outperforming them in P18-34 by a wide margin (+83%).
Half of the top ten telecasts of the week for both demos were on USA this week with the network's five hours of original programming including, MONK, , and WWE MONDAY NIGHT RAW.
was #1 drama in all of television this week in P18-34 (878,000), placing second only to in P25-54 (2.66 million), P18-49 (2.04 million), total viewers (5.56 million), and households (4.11 million) in cable.
MONK andwere the top two telecasts on cable Friday, delivering more P25-54 (Monk 2.13 million / 1.97 million), P18-49 (1.73 million / 1.71 million), P18-34 (614,000 / 744,000), total viewers (5.31 million / 4.195 million), and households (3.77 million / 2.97 million) than anything else in the daypart, as well as outperforming all scripted telecasts on the broadcast nets in the night. was television's #1 M18-34 drama (400,000) this week.
WWE MONDAY NIGHT RAW was the most watched P18-49 program on cable this week (2.57 million), holding the top telecast for the week in P25-54 (2.84 million) with the 10P hour.
and LAW & ORDER: were the top acquired series on cable this week, delivering more P25-54 ( 1.40 million / 1.07 million), total viewers (3.67 million / 2.56 million), and households (2.83 million / 2.11 million) than any other acquired series in basic cable prime. These were the only acquired series to deliver over 1 million in P25-54, 3 million total viewers or 2 million households. delivered more total viewers than any of TNT's Original series except for this week.
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.