Healthcare reform is good news for TV advertising revenue

Categories: TV Advertising

Written By

August 20th, 2009

from Broadcasting & Cable:

It’s as if the election season has come early, as advertising related to President Obama’s plan to reform the nation’s healthcare system continues to flow into station coffers. According to figures from TNS Campaign Media Analysis Group (CMAG) late last week, over $60 million has been spent thus far in an attempt to get viewers to pressure their elected officials on health care one way or the other, with around $45 million of that going to local television.

 
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