look for the "won the demo" press release from NBC anytime now...
via CBS release:
FOR THE SECOND CONSECUTIVE WEEK…REBROADCASTS OF "" TOP ORGINALS OF "THE "
Despite Repeats, “Letterman” in Closest Competitive Position to "" in Adults 18-34
"Latewith Craig Ferguson" Also Places First in its Time Period
For the second consecutive week, rebroadcasts of Aug. 14.with DAVID LETTERMAN delivered more viewers than originals of "The with O'Brien," and finished in its closest ever competitive position in adults 18-34, according to Nielsen live plus same day ratings for the week ending
Rebroadcasts ofdelivered a 2.1/05 in households with an average of 2.95m viewers, up +11% in households (from 1.9/04) and +12% in viewers (from 2.64m) compared to the same week last year (also a week of rebroadcasts). LATE SHOW was up +13% in adults 25-54 (0.9/04 from 0.8/03), +25% in adults 18-34 (0.5/02 from 0.4/02) and even in adults 18-49 (0.7/03) compared to the same week last year.
LATE SHOW rebroadcasts beat first-run "The 40 times greater than the prior week of rebroadcast (+7,000 viewers). LATE SHOW has now topped "The " in households and viewers for six consecutive weeks." in households (2.1/05 vs. 1.9/05, +11%) and viewers (2.95m vs. 2.67m, +10%). This week's viewer advantage is
Even in rebroadcasts, LATE SHOW finished in its closest competitive position to "The Tonight Show" in adults 18-34 (0.5 vs. 0.8, -0.3) since's premiere as host on June 1.
For the fifth consecutive week, LATE LATE SHOW WITH CRAIG FERGUSON beat "Late Night with Jimmy Fallon" in households (1.1/04 vs. 1.0/04, +10%) and viewers (1.46m vs. 1.36m, +7%). THE LATE LATE SHOW posted a 1.1/04 in households with 1.46m viewers, up +10% in households (from 1.0/03) and +14% in viewers (from 1.28m) compared to the same week last year. LATE LATE SHOW was even in adults 25-54 (0.5/03), adults 18-49 (0.4/03) and adults 18-34 (0.3/02) compared to the same week last year. Note: Due to PGA Highlights, Thursday's and Friday's broadcasts aired with amended titles and are not included in the weekly average.
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