The Original Ugly Betty, Yo Soy Betty, La Fea continues to deliver record breaking performance

Categories: Network TV Press Releases

Written By

August 20th, 2009

via press release:

ANOTHER BEAUTIFUL WIN FOR TELEFUTURA; THE ORIGINAL “YO SOY BETTY, LA FEA” (I AM UGLY BETTY) CONTINUES TO DELIVER RECORD-BREAKING PERFORMANCE

Novela Out Performs Telemundo’s Entire Prime Time Block for Third Consecutive Week; Attracts 1.6 Million Total Viewers, Nearly 1 Million Adults 18-49 and Over Half a Million Adults 18-34

MIAMI, FL, AUGUST 20, 2009 – TeleFutura’s “Yo Soy Betty, La Fea” continues its winning streak in primetime, delivering record-breaking audiences every week in the M-F 10pm time period. Attracting 1.6 million Total Viewers 2+, nearly 1 million Adults 18-49 and over half a million Adults 18-34 last week, the novela once again out-performed Telemundo’s entire Monday through Sunday primetime programming block that included novelas, sports and movies, among other programs.

TeleFutura’s “Yo Soy Betty, La Fea”

Vs. Telemundo’s M-Sun 7:00-11:00pm Primetime Block

Week (08/10/2009-08/16/2009)*

Average Audience

PROGRAM NAME

NET

TIME PERIOD

TOTAL VIEWERS 2+

ADULTS 18-49

ADULTS 18-34

Yo Soy Betty, La Fea TF M-F 10:00-11:00 PM

1,641,000

993,000

575,000

Cine Millonario "Man on Fire" TEL SUN  8:30-11:00 PM

1,127,000

759,000

392,000

Los Victorinos TEL M-F 10:00-11:00 PM

1,291,000

730,000

438,000

Más Sabe el Diablo TEL M-F   8:00-9:00 PM

1,046,000

672,000

400,000

Niños Ricos, Pobres Padres TEL M-F   9:00-10:00 PM

1,081,000

629,000

396,000

Fútbol Estelar "Chivas vs. Querétaro" TEL SAT  7:55-10:00 PM

800,000

510,000

322,000

12 Corazones TEL M-F   7:00-8:00 PM

790,000

480,000

274,000

Fútbol Estelar II "Monterrey vs. Toluca" TEL SAT  5:55-7:55 PM

648,000

441,000

302,000

Cine en Casa "Chicken Little" TEL SUN  7:00-8:30 PM

765,000

428,000

280,000

12 Corazones Sat. II TEL SAT 10:00-11:00 PM

389,000

276,000

143,000

*Ranked on A18-49

“We are very proud of ‘Betty’s’ success and TeleFutura’s consistent growth in primetime,” said Bert Medina, senior vice president and operating manager, TeleFutura Network. “Programs like ‘Betty’ represent exactly what TeleFutura is all about, great programming alternatives for all viewers across the U.S., and we are fully committed to building on this success as we fulfill our mission.”

Additional Highlights:

•        Since its debut in February of 2009, “Yo Soy Betty, La Fea”:

o    Nearly doubled its Total Viewers 2+ (+88%; 1,484,000 vs. 789,000), Adult 18-49 (+77%; 904,000 vs. 510,000) and Adult 18-34 (+57%; 516,000 vs. 329,000) audience

o    Reported five months of consecutive audience growth among Total Viewers 2+ and Adults 18-49 through July 2009

o    Out-delivered Telemundo’s overall audience in the weeknight 10pm hour, currently averaging more Total Viewers 2+ (+25% Adv.; 1,484,000 vs. 1,186,000) and Adults 18-49 (+32% Adv.; 904,000 vs. 684,000)

o    Has helped TeleFutura grow its Total Viewers 2+, Adult 18-49 and Adult 18-34 audiences by double-digit margins versus the same period in 2008

“Yo Soy Betty, La Fea” 2009 vs. 2008 Time Period

Monday to Friday 10:00-11:00pm

Average Audience

2008 Avg: 2/11-8/15

2009 “Yo Soy Betty, la Fea” Avg 2/09-8/14

2009 vs. 2008
% Diff.

Total Viewers 2+

508,000

945,000

+86%

Adults 18-49

342,000

602,000

+76%

Adults 18-34

206,000

353,000

+71%

•    For the past four consecutive weeks, “Yo Soy Betty, La Fea” out-delivered Telemundo’s weeknight 10pm novela, “Los Victorinos”, among all Total Viewers 2+, Adults 18-49 and Adults 18-34.  Additionally, “Yo Soy Betty, La Fea” attracted more Total Viewers 2+, Adults 18-49 and Adults 18-34 than Telemundo’s 8pm “Más Sabe El Diablo” and 9pm “Niños Ricos, Pobres Padres” primetime novelas.

Source:  The Nielsen Company, NPM (02/09/2009-08/14/2009), M-Sun 7p-11p.  “Yo Soy Betty, La Fea” premiered on February 9, 2009, averages reflect all primetime airings. TeleFutura “Yo Soy Betty, La Fea” (02/09/2009-08/14/2009) vs (02/11/2008-08/15/2008) Time Period data, M-F 10p-11p.  Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.



 
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