The Tonight Show With Conan O’Brien: “He Won the Demo”

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REVISED: CONAN O’BRIEN BEATS ALL BROADCAST AND CABLE COMPETITION FOR THE WEEK OF AUG. 10-14 IN 18-49

CONAN OUT-DELIVERS CBS AND ABC FOR THE HOUR IN EVERY IMPORTANT DEMO — ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54

‘TONIGHT’ TAKES FIVE OF FIVE NIGHTS OVER ‘LATE SHOW’ AND ‘NIGHTLINE’ IN 18-49

JIMMY FALLON TOPS FERGUSON AND KIMMEL FOR THE WEEK IN EVERY KEY DEMO

UNIVERSAL CITY, Calif. – August 20, 2009 – NBC’s “The Tonight Show with Conan O’Brien” has won the week of August 10-14 over all broadcast and cable competition in the key late-night ratings category of adults 18-49. Conan out-delivered CBS’s encore telecasts of “Late Show with David Letterman” and ABC’s “Nightline” and “Jimmy Kimmel Live” for the hour in every key ratings demographic: adults, men and women 18-34, 18-49 and 25-54.

Conan won five of five nights last week over Letterman and “Nightline” in adults 18-49. Conan has now ranked #1 in 18-49 versus “Late Show” on 50 of 50 nights since his June 1 debut (includes one tie, excludes the week of June 29-July 3, when “Tonight” was re-titled due to delays for Wimbledon coverage). Conan has won every week thus far in 18-49 versus “Late Show” by margins of 29 percent or more (excludes Wimbledon week).

In addition to topping all broadcast competition for the week, “Tonight’s” 1.4 million adults 18-49 out-scored every cable network in the hour, as well as Comedy Central’s 11 p.m. ET telecast of “The Daily Show” and the 11:30 p.m. series “The Colbert Report.”

The median age of Conan’s audience last week was 47.1, more than 10 years younger than Letterman’s 57.4 and 9 years younger than the 56.3 of ABC’s “Nightline.”

At 12:35 a.m. ET, NBC’s “Late Night with Jimmy Fallon” was also demographically dominant last week, out-delivering CBS’s “Late Late Show with Craig Ferguson” and ABC’s “Jimmy Kimmel Live” encores in every one of the key demographics: adults, men and women 18-34, 18-49 and 25-54. Since his March 2 debut, Jimmy Fallon has ranked #1 or tied for #1 versus Ferguson in 18-49 on 112 of 115 nights.

For the week of August 10-14, Conan’s average 1.368 million adults 18-49 topped the 905,000 of Letterman’s encore telecasts; in total viewers, Conan’s audience of 2.670 million persons trailed Letterman’s 2.950 million; and in adults 18-34, Conan’s 574,000 million out-scored Letterman’s 315,000. At 12:35 a.m. ET, Jimmy Fallon’s 761,000 adults 18-49 for the week out-delivered Ferguson’s 558,000; in total viewers, Jimmy’s 1.363 million trailed Ferguson’s 1.459 million; and in adults 18-34, Jimmy’s 342,000 topped Ferguson’s 203,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of August 10-14. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight,” 1.0 rating, 5 share
CBS “Late Show,” 0.7/3 (in encore telecasts)
ABC “Nightline,” 0.8/3

12:05 a.m. ET
ABC “Kimmel,” 0.4/2 (in encore telecasts)

12:35 a.m. ET
NBC “Late Night,” 0.6/3
CBS “Late Late Show,” 0.4/3

1:35 a.m. ET
NBC “Last Call,” 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight,” 2.7 million viewers
CBS “Late Show,” 3.0 million viewers (in encore telecasts)
ABC “Nightline,” 3.4 million viewers

12:05 a.m. ET
ABC “Kimmel,” 1.3 million viewers (in encore telecasts)

12:35 a.m. ET
NBC “Late Night,” 1.4 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35 a.m. ET
NBC “Last Call,” 0.7 million viewers (in encore telecasts)

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC “Tonight Show with Conan O’Brien,” 1.4/6
CBS “Late Show,” 1.0/4
ABC “Nightline,” 1.0/4

12:05 a.m. ET
ABC “Kimmel,” 0.5/3

12:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 0.8/4
CBS “Late Late Show,” 0.6/3

1:35 a.m. ET
NBC “Last Call,” 0.4/3

TOTAL VIEWERS

11:35 p.m. ET
NBC “Tonight Show with Conan O’Brien,” 3.5 million viewers
CBS “Late Show,” 3.7 million viewers
ABC “Nightline,” 3.8 million viewers

12:05 a.m. ET
ABC “Kimmel,” 1.6 million viewers

12:35 a.m. ET
NBC “Late Night with Jimmy Fallon,” 1.9 million viewers
CBS “Late Late Show,” 1.8 million viewers

1:35 a.m. ET
NBC “Last Call,” 1.1 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 10-14

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, “The Daily Show,” 0.7
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, “The Daily Show,” 1.6 million
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 1.2 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

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