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Weds TV Ratings: America's Got Talent tops Octomom, NBC wins night

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August 20th, 2009

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Scoreboard NBC Uni FOX ABC CBS CW
Rating/Share: Adults 18-49 1.8/6 1.8/5 1.6/5 1.6/5 1.4/4 0.4/1
Rating/Share: Adults 18-34 1.3/5 2.0/7 1.6/6 1.1/4 0.8/3 0.4/1
Total Viewers (million) 7.46 4.20 4.19 5.67 5.66 1.02

Once again, a Wednesday where the strength of America's Got Talent NBC won the night, but no network could hit even a 2.0 rating with adults 18-49, though Univision managed a 2.0 with the adults 18-34 demo, and there's a case to be made that strictly on a demo stats basis that Univision won the night.  I gave the edge to NBC due to a slightly higher share of 18-49 viewers.

The two hour Octomom: The Incredible Unseen Footage special on FOX pulled modest numbers. The 1.6/5 (rating/share) with adults 18-49 trailed NBC.  FOX notes that (excluding Univision) it won the night with the 18-34 year olds and women 18-34, and it did outperform last week's reruns of Bones (1.3/5)  & Lie To Me (1.0/3).  Still: Octomom didn't pull in the numbers like Jon & Kate Plus 8 in its heyday.

Who Wants to Be a Millionaire averaged 6.88 million viewers and a 1.4/5 with the 18-49 crowd, slightly better than last week.and still  better than repeats of The New Adventures of Old Christine (1.2/4, 4.19  million) and Gary Unmarried (1.3/4, 4.06 million).  Still, a recap hour of America’s Got Talent tied for the 8pm hour lead  with a 1.6/5 and 6.59  million.

A new hour of America’s Got Talent at 9pm was the night’s most-watched show averaging 10.29 million viewers and a 2.4/7 (rating/share) with adults 18-49.  But it did seem to get hurt by Octomom as the 2.4/7 was the lowest rating of the summer.

At 10pm Primtime: Crime (1.5/5, 5.01 million) and a repeat of CSI: NY (1.5/4, 6.17 million) battled, while a repeat of Law & Order: SVU (1.4/4, 5.52 million) lagged slightly behind.

The CW ran two hours of America’s Next Top Model reruns and averaged a .4/1 with adults 18-49 and 1.0.2 million viewers.

Note: I know some people are very unhappy about the lack of data tables.  And I am very aware of this. But please hang tight for the rest of the summer.  We'll figure out some better presentation by the time the fall season kicks off.

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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  1. If the Octomom special was done earlier, I’m sure it would have gotten much better numbers.

  2. kev0170

    probably but we have no proof of that barring the circumstances that occured at that time

  3. ABCHasProblems

    I thought Octomom would skew old (like Millionaire and AGT) instead of young (like SYTYCD).

  4. kev0170

    AGT doesnt skew old, it has a mixture

  5. Anonymous

    Octomom’s show didn’t have too much promo – I didn’t even know it was on until a few days ago to be honest (although Robert must be happy with the lack of ratings!)

    I’m surprised AGT got hit by Octomom, but I’m sure the show will rebound next week.

  6. Kev, it does skew old, though most shows on broadcast do. Last night at 9pm about 3.2 million out of 10.3 million were in the 18-49 range.

    Anon: I can’t lie, I’m glad Octomom didn’t win the night overall :-)

  7. kev0170

    shameeee… i lost track of this since summer hit lol

  8. kev0170

    but i dont think that octomom special shudve come at this time tho because all of the octomom hype is gone and no one reli follows her anymore so FOX in my view basically got lucky that it got so much in the first place

  9. Visan

    I am soooo glad Octo-Dingbat lost out! Sick of her famewhoring!

  10. gmyers

    What were Octomom’s total viewer numbers? Are they a secret?

  11. Mark

    Robert, is ABC planning on moving Shark Tank on tuesdays when the fall season starts??

  12. Danny

    AGT has been a bit off the pace both nights this week and won’t actually be the top show of the week among 18-49′s (Hells Kitchen will be #1 this week). Can’t say I watch the show, so I’m not sure why.

    Who Wants To Be A Millionaire? seems to have held onto the fairly low audience that it started out with. Pretty poor for Octomom, but probably better than whatever repeats FOX would have served up otherwise.

  13. Marc

    I am also happy that octomom did not do too steller, maybe plans to use her “fame” are now up for conversation and debate.

    Rewarding a mother like this will be a downfall to society.

    How many people out there will then try to have 9 children knowing that if they all survive, they are gauranteed to have a reality show.

    Even if 0.001% of the population would give it a try, thats a few more than 1. And 1 is to many.

    We shouldn’t support these character’s in soceity….

    gone is the bearded woman, gone is werewolf boy, gone is the tatooed, fattest, 2 headed lizard man….

    and so should the octomom!

  14. JR

    Yes, “Millionaires” ratings have been pretty consistent, on the whole. I’ve been watching. :) Both Tuesday episodes have seen the lowest ratings for the 9 nights thus far.

    Week 1 (official numbers reported by ABC):
    7 million
    7.3 million
    6.1 million
    6.5 million
    7.2 million

    Week 2 (numbers posted on this site):
    7 million
    6.97 million
    6.25 million
    6.88 million

  15. CP

    After that first girl (who I thought had a great shot at winning) got kicked off AGT, nothing else mattered to me for that show. Leverage was great though.

  16. HogWash

    I think that its amazing that AGT repeats the next night so well. I think that would be a good indication that NBC will bring it back in the Fall. I know they run repeats on Sunday’s all day on Oxygen, any idea how those repeats do? Anyone notice that they have advertised for new auditions?

  17. TSA

    Nice to see Millionaire gaining a LITTLE steam, anyway. What in the world gave Univision a performance like that?

  18. Mañana Es Para Siempre at 9p and Don Francisco Presenta at 10p were Univision’s best performers last night

  19. My only hope is that this convinces whatever UK network that supposedly is willing to exploit Octomom’s children that it’s a very bad idea.

  20. Kyle

    I wish that the ratings were lower for the Octomom

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