Can Lifetime make Project Runway pay off?
Ok, last Project Runway post until next week! But Lacey Rose at Forbes has a good story that includes some numbers on the theme of ‘the premiere had good numbers, but it will need to keep them up.’:
The Runway drama is far from over. In the weeks and months to come, the show will need to maintain its ratings momentum to justify both the headache and the price tag. Since Lifetime reportedly agreed to pay the Weinstein Co. about $150 million to the air the show and others like it for the next five years, the series has been stymied by legal hurdles and the kind of press that comes with them.
If you’re interested in doing some back of the cocktail napkin math you can read the full story to see how much Bravo made in advertising revenue during Runway’s last season there.