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TV Ratings Thursday:: NFL Preseason > Octomom

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Written By

August 21st, 2009

EaglesColts

Scoreboard FOX CBS Uni NBC ABC CW
Rating/Share: Adults 18-49 2.4/8 1.9/6 1.2/4 1.1/4 1.0/3 0.8/3
Rating/Share: Adults 18-34 2.3/8 1.3/5 1.3/5 0.9/3 0.6/2 0.8/3
Total Viewers (million) 6.49 7.67 3.04 3.28 4.22 2.05

***NOTE*** These results are even more extra especially preliminary than normal due to NFL preseason and the nature of live events (for example, the game on FOX aired from 5pm-8pmish on the West Coast and only 7 minutes wound up in primetime).  Also, local coverage of preseason games on other networks will change the results, particularly, it appears, for the CW.

Michael Vick didn't dress for last night's game, let alone play.  But ratings-wise, it didn't matter. NFL is the nation's real national pastime and even preseason action rules the ratings in the summer.

These results are especially preliminary for FOX and the CW, but the three hours of prime time coverage for the Philadelphia Eagles vs. the Indianapolis Colts averaged a 2.4/8 (rating/share) with adults 18-49 and 6.49 million viewers.  The coverage actually went from 8pm-11:09pm (with the pregame being from 8pm-8:07).  The 8:30p-9:30p had the most viewing with a 2.6/9 for adults 18-49.  Wednesday night's Octomom special averaged a 1.6 adults 18-49 rating between 8pm-10pm.

Big Brother ratings on CBS did not fall off the face of the earth now that Chima Simone is gone, but it wasn't at season highs either.  Brother pulled a 2.4/8 and averaged 7.33 million for the hour.  Better than the repeats of CSI (1.7/5) and The Mentalist (1.7.5).

ABC did "OK" with Who Wants to Be a Millionaire which pulled a 1.4/5 and 6.84 million, slightly down from last Thursday's 1.5.5.  And while ABC dramas never repeat well, repeats of Grey's Anatomy (0.9/3) and Private Practice (0.6/2) seemed especially unwatched last night.

Note: I know some people are very unhappy about the lack of data tables.  And I am very aware of this. But please hang tight for the rest of the summer.  We’ll figure out some better presentation by the time the fall season kicks off.  If you need to know how the repeats of 30 Rock did, or anything else not mentioned above, please visit Marc Berman's site.

You can see TV ratings from other recent Overnight ratings reports here.


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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

Time Net Show 18-49 Rating/Share 18-34 Rating/Share Viewers (Millons)
8:00 CBS Big Brother 2.0/7 1.6/7 6.40
FOX Bones (R) 1.5/5 1.3/5 5.19
NBC 30 Rock (R) 1.1/4 0.9/4 3.79
ABC Grey's Anatomy (R) 0.9/3 0.7/3 3.38
CW Smallville (R) 0.6/2 0.5/2 1.28
8:30 NBC Parks & Recreation (R) 1.0/3 0.8/3 2.97
9:00 FOX So You Think You Can Dance 2.5/8 2.4/9 7.40
CBS CSI: Crime Scene Investigation (R) 1.4/4 0.8/3 7.48
NBC The Office (R) 1.3/4 1.2/4 3.17
ABC Grey's Anatomy (R) 1.0/3 0.7/3 3.31
CW Supernatural (R) 0.5/2 0.6/2 1.27
9:30 NBC 30 Rock (R) 1.3/4 1.1/4 3.03
10:00 CBS The Mentalist (R) 1.8/6 1.2/4 8.26
NBC Law & Order (R) 1.2/4 0.7/2 4.17
ABC Private Practice (R) 0.7/2 0.6/2 2.39
 
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