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TV Ratings: NFL preseason and debut of new Cowboy Stadium lead FOX to Friday win

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August 22nd, 2009

Scoreboard FOX NBC CBS ABC CW
rating/Share: Adults 18-49 2.1/8 1.2/4 1.2/4 1.1/4 0.4/2
Total Viewers (million) 6.31 5.39 4.73 4.22 1.14

cowboy stadium

Note: preseason NFL coverage in local markets makes these numbers far more subject to change than on a typical night, especially I believe for CBS and the CW.

FOX coasted to a victory with NFL preseason football featuring the Tennessee Titans vs. Dallas Cowboys, but the star of the show was likely the new $1.2 billion-ish Cowboy Stadium, complete with a 60 YARD wide big screen TV.  60 yards!  Unfortunately it hangs a little low and there was an issue with a punt hitting it that will need to be addressed.

The picture above doesn't do justice to how great that TV looked in HD even on a less than 2 yard wide TV, let alone how great it must look at the stadium.

Anyway, FOX easily won, but the overnight report detail  as far as FOX goes is even more preliminary than normal, not just because it was a live event, but because there were only two hours (8p-10p) of info on FOX and the coverage went at least until 11pm on the east coast.

dollhouse-season-two-poster

Only 35 days until we'll be reporting on the Dollhouse premiere and only 28 days until the numbers for the first Friday night 10pm version of The Jay Leno Show!  It can't.get.here.soon.enough.  Anyway, because of the Friday graveyard of repeats plus 20/20 and Dateline,  people interested in all the details can see the half hourly detail on Marc Berman's site.

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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