Comments on: Top shows' rates don't drop much in Syndicated upfront http://tvbythenumbers.zap2it.com/2009/08/24/top-shows-rates-dont-drop-much-in-syndicated-upfront/25269/ Wed, 15 Feb 2012 06:05:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Seidman http://tvbythenumbers.zap2it.com/2009/08/24/top-shows-rates-dont-drop-much-in-syndicated-upfront/25269/comment-page-1/#comment-112009 Robert Seidman Mon, 24 Aug 2009 21:46:27 +0000 http://tvbythenumbers.com/?p=25269#comment-112009 Not really. The recession has been brutal to advertising across the board. While there may be other contributing factors I'd guess the next biggest contributor is a very, very distant second. Sadly, we don't get enough syndicated ratings data on a show by show level or cumulatively to do much analysis. Sure, Oprah's ratings in the summer reruns are hitting new lows, but some shows are up, so it's hard to say. The trend had been, up until this year, that even with diminishing ratings, the shows with the biggest scale still commanded advertising increases, not decreases. For this season, commanding only 2%-4% less seems to be the new increase. Not really. The recession has been brutal to advertising across the board. While there may be other contributing factors I’d guess the next biggest contributor is a very, very distant second. Sadly, we don’t get enough syndicated ratings data on a show by show level or cumulatively to do much analysis. Sure, Oprah’s ratings in the summer reruns are hitting new lows, but some shows are up, so it’s hard to say.

The trend had been, up until this year, that even with diminishing ratings, the shows with the biggest scale still commanded advertising increases, not decreases. For this season, commanding only 2%-4% less seems to be the new increase.

]]> By: Scott Jensen http://tvbythenumbers.zap2it.com/2009/08/24/top-shows-rates-dont-drop-much-in-syndicated-upfront/25269/comment-page-1/#comment-112006 Scott Jensen Mon, 24 Aug 2009 21:29:31 +0000 http://tvbythenumbers.com/?p=25269#comment-112006 Robert, Any thoughts on why? Just the recession or something a little deeper? Robert,

Any thoughts on why? Just the recession or something a little deeper?

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