FOX Weekly Ratings: FOX goes long for a win

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via FOX press release:

MVP performances by HELL’S KITCHEN and NFL PRE-SEASON GAMES 1 and 2, along with solid showings by MORE TO LOVE and OCTOMOM: THE INCREDIBLE UNSEEN FOOTAGE led FOX to a strong weekly win last week.  The network achieved a dominant 2.0/6 rating among Adults 18-49 and also ranked No. 1 among Adults 18-34 and Teens.
On Tuesday, week five of HELL’S KITCHEN (3.5/12) delivered its highest Adults 18-49 rating and Total Viewers of the summer (7.5 million).  HELL’S KITCHEN was up +9% versus last week in both Adults 18-49 (3.5/12 vs. 3.2/11) and Total Viewers (7.5 vs. 6.9 Mil.) and won the 8p hour among Adults 18-49, Adults 18-34/25-54, Teens and all key demos.  In addition, HELL’S KITCHEN was the highest rated program of the night among Adults 18-49 and Adults 18-34, outperforming ABC’s special Who Wants to be a Millionaire?, the premiere of Shaq Vs. and an original of Primetime: Outsiders, CBS’ Big Brother and NBC’s two-hour America’s Got Talent.

That same night, MORE TO LOVE posted a 1.7/5 among Adults 18-49, in line with the previous week’s performance.  The plus-size reality dating competition showed week to week gains (+3%, 3.8 vs. 3.7 Mil.)

On Wednesday, FOX special OCTOMOM: THE INCREDIBLE UNSEEN FOOTAGE posted a 1.6/5 among Adults 18-49 and won the night among Adults 18-34 and the key Women 18-34 and 18-49 demos.  The special showed growth throughout the night, increasing in its last half hour vs. its first in Adults 18-49 (+20%, 1.8 vs. 1.5) and Total Viewers (+10%, 4.4 vs. 4.0 Mil.)

This week’s NFL PRE-GAME shows and NFL PRE-SEASON GAMES crushed the competition on  Thursday and Friday. GAME 1: EAGLES vs. COLTS delivered a 2.4/8 among Adults 18-49 from 8-11p, leading FOX to a nightly win and beating the nearest competitor by +39%.  In fact, Thursday’s game was FOX’s highest-rated NFL Pre-Season Game in two years among Adults 18-49 (since 8/9/07.) GAME 2: TITANS vs. COWBOYS posted a 2.3/8 among Adults 18-49 and was FOX’s highest-rated NFL Pre-Season Game in two years in Total Viewers (since 8/9/07.)  GAME 2: TITANS vs. COWBOYS was up +77% in the key adult demo (2.3/8 vs. 1.3/4) and +91% in Total Viewers (6.7 vs. 3.5 Mil.) compared to NFL PRE-SEASON GAME 2 last year.

Program Rankers

FOX had 7 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN (No. 1), FAMILY GUY (No. 8 tie), NFL ON FOX PRESEASON SP 8/20 (No. 8 tie), NFL ON FOX PRESEASON SP 8/21 (No. 10), THE SIMPSONS 8:30p (No. 11), THE SIMPSONS (No. 14) and AMERICAN DAD (No. 15).

FOX had 9 of the Top 20 programs among Adults 18-34:  HELL’S KITCHEN (No. 1), FAMILY GUY (No. 2), NFL ON FOX PRESEASON SP 8/20 (No. 5 tie), THE SIMPSONS 8:30p (No. 5 tie), AMERICAN DAD (No. 7 tie), THE SIMPSONS (No. 7 tie), NFL ON FOX PRESEASON SP 8/21 (No. 11), OCTOMOM:  UNSEEN FOOTAGE SP (No. 14) and MORE TO LOVE (No. 16).

FOX had 11 of the Top 20 programs among Teens: FAMILY GUY (No. 1), THE SIMPSONS 8:30p (No. 2), HELL’S KITCHEN (No. 4), AMERICAN DAD (No. 5), THE SIMPSONS (No. 6), NFL ON FOX PRESEASON SP 8/20 (No. 9 tie), NFL ON FOX PRESEASON SP 8/21 (No. 9 tie), AMERICAN DAD 7:30p (No. 14), MORE TO LOVE (No. 17), AMERICA’S MOST WANTED (No. 20 tie) and OCTOMOM:  UNSEEN FOOTAGE SP (No. 20 tie).

FOX had 2 of the Top 20 programs in Total Viewers: HELL’S KITCHEN (No. 10) and NFL ON FOX PRESEASON SP 8/21 (No. 20).

NIGHTLY AND PROGRAM HIGHLIGHTS –  AUGUST 17 – 23, 2009

MONDAY

8:00-9:00       HOUSE (R): (A18?49: 1.5/5, 4.6 Mil Total Viewers, HH: 3.1/5)

9:00-10:00     LIE TO ME (R): (A18?49: 1.2/3, 3.9 Mil Total Viewers, HH: 2.5/4)

8:00-10:00     FOX PRIME: (A18?49: 1.4/4, 4.3 Mil Total Viewers, HH: 2.8/5)

At 8p a HOUSE encore (1.5/5) ranked No. 1 in the hour among Adults 18-49 (tie), Adults 18-34 and Teens (tie).  At 9p an encore LIE TO ME (1.2/3) ranked No. 3 in the hour among Adults 18-49, Adults 18-34 and Teens (tie).

FOX tied for No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.

TUESDAY

8:00-9:01       HELL’S KITCHEN: (A18?49: 3.5/12, 7.5 Mil Total Viewers, HH: 4.2/7)

9:01-10:00     MORE TO LOVE: (A18?49: 1.7/5, 3.8 Mil Total Viewers, HH: 2.5/4)

8:00-10:00     FOX PRIME: (A18?49: 2.6/8, 5.7 Mil Total Viewers, HH: 3.3/6)

Week five of HELL’S KITCHEN did a 3.5/12, its highest Adults 18-49 rating and Total Viewers this summer.  HELL’S KITCHEN was up +9% versus last week in both Adults 18-49 (3.5/12 vs. 3.2/11) and Total Viewers (7.5 vs. 6.9 Mil.)  HELL’S KITCHEN won the 8p hour among Adults 18-49, Adults 18-34/25-54, Teens and all key demos.  In fact, HELL’S KITCHEN was the highest rated program of the night among Adults 18-49 and Adults 18-34, outperforming ABC’s special Who Wants to be a Millionaire?, the premiere of Shaq Vs. and an original of Primetime: Outsiders, CBS’ Big Brother and NBC’s two hour America’s Got Talent.

Week four of MORE TO LOVE posted a 1.7/5 among Adults 18-49, same as last week. MORE TO LOVE ranked No. 3 in its 9p hour among Adults 18-49 (tie) and Adults 18-34.

FOX won the night among Adults 18-49, Adults 18-34 and key demos.

WEDNESDAY

8:00-10:00     OCTOMOM (S): (A18?49: 1.6/5, 4.2 Mil Total Viewers, HH: 2.7/5)

FOX special OCTOMOM: THE INCREDIBLE UNSEEN FOOTAGE did a 1.6/5 among Adults 18-49.  OCTOMOM showed growth throughout the night, increasing in its last half hour vs. its first in Adults 18-49 (+20%, 1.8 vs. 1.5) and Total Viewers (+10%, 4.4 vs. 4.0 Mil.)

FOX ranked No. 2 for the night among Adults 18-49 (tie) and No. 1 in Adults 18-34, Teens (tie) and Women 18-49/18-34.

THURSDAY

8:00-8:07       NFL PRE-SEASON PRE-GAME (S): SUSTAINED

8:07-11:09     NFL PRE-SEASON: (EAGLES & COLTS) (S): (A18?49: 2.4/8, 6.6 Mil Total Viewers, HH: 4.2/8)

8:07-11:00     FOX PRIME: (A18?49: 2.5/8, 6.6 Mil Total Viewers, HH: 4.3/8)

FOX’s NFL PRE-SEASON GAME 1: EAGLES vs. COLTS did a 2.4/8 among Adults 18-49 from 8:07-11:09p.  NFL GAME 1: EAGLES vs. COLTS was FOX’s highest-rated NFL Pre-Season Game in two years in Adults 18-49 (since 8/9/07.)  NFL PRE-SEASON GAME 1 is up +100% among Adults 18-49 (2.4/8 vs. 1.2/4) and +106% in Total Viewers (6.6 vs. 3.2 Mil.) compared to NFL PRE-SEASON GAME 1 last year (8/14/08, vs. the Olympics on NBC).

FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54, Men 18-49/18-34/25-54 and Women 18-34.

FRIDAY

8:00-8:09       NFL PRE-SEASON PRE-GAME (S): SUSTAINED

8:09-11:04     NFL PRE-SEASON: (TITANS & COWBOYS) (S): (A18?49: 2.3/8, 6.7 Mil Total Viewers, HH: 4.3/8)

8:09-11:04     FOX PRIME: (A18?49: 2.3/8, 6.7 Mil Total Viewers, HH: 4.3/8)

FOX’s NFL PRE-SEASON GAME 2: TITANS vs. COWBOYS did a 2.3/8 among Adults 18-49 from 8:09-11:04p.  NFL GAME 2: TITANS vs. COWBOYS was FOX’s highest-rated NFL Pre-Season Game in two years in Total Viewers (since 8/9/07.)  NFL PRE-SEASON GAME 2 is up +77% among Adults 18-49 (2.3/8 vs. 1.3/4) and +91% in Total Viewers (6.7 vs. 3.5 Mil.) compared to NFL PRE-SEASON GAME 2 last year (8/15/08, vs. the Olympics on NBC).

FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54, Men 18-49/18-34/25-54 and Women 18-49/18-34.

SATURDAY

8:00-8:29       COPS (R): (A18?49: 1.3/5, 3.6 Mil Total Viewers, HH: 2.1/4)

8:29-8:59       COPS 2 (R): (A18?49: 1.4/5, 3.9 Mil Total Viewers, HH: 2.3/5)

8:59-10:00     AMW: (A18?49: 1.6/5, 4.4 Mil Total Viewers, HH: 2.6/5)

8:00-10:00     FOX PRIME: (A18?49: 1.5/5, 4.1 Mil Total Viewers, HH: 2.4/5)

COPS at 8p and 830p each won their respective half hours among Adults 18-49, Total Viewers, Adults 18-34/25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.

At 9p, AMERICA’S MOST WANTED won its hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.

FOX won the night on a total primetime basis among Adults 18-49, Adults 18-34/25-54, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.

SUNDAY

7:00-7:29      TIL DEATH (R): (A18?49: 1.0/4, 2.4 Mil Total Viewers, HH: 1.4/3)

7:29-7:59       AMERICAN DAD (R): (A18?49: 1.2/4, 2.5 Mil Total Viewers, HH: 1.4/3)

7:59-8:31       SIMPSONS (R): (A18?49: 2.0/6, 4.2 Mil Total Viewers, HH: 2.3/4)

8:31-9:01       SIMPSONS (R): (A18?49: 2.2/6, 4.7 Mil Total Viewers, HH: 2.6/4)

9:01-9:31       FAMILY GUY (R): (A18?49: 2.4/7, 5.2 Mil Total Viewers, HH: 2.9/5)

9:31-10:00     AMERICAN DAD (R): (A18?49: 1.9/5, 4.0 Mil Total Viewers, HH: 2.3/4)

7:00-10:00     FOX PRIME: (A18?49: 1.8/5, 3.8 Mil Total Viewers, HH: 2.2/4)

A 8p a repeat of THE SIMPSONS (2.0/6) ranked No. 2 in its half hour among Adults 18-49 and No. 1 in Adults 18-34 (tie), Teens and key demos.  Another repeat of THE SIMPSONS at 8:30p (2.2/6) ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34 and Teens and key demos.  A FAMILY GUY repeat at 9p (2.4/7) won its half hour among Adults 18-49, Adults 18-34/25-54, Teens and most key demos.  At 9:30p a repeat AMERICAN DAD (1.9/5) ranked No. 1 in the half hour among Adults 18-49, Adults 18-34, Teens and key demos.  At 7p a repeat TIL DEATH (1.0/4) ranked No. 2 in the half hour among Adults 18-49 (tie), No. 2 in Adults 18-34 and No. 1 in Teens.  At 7:30p a repeat AMERICAN DAD (1.2/4) ranked No. 3 among Adults 18-49, No. 2 in Adults 18-34 and No. 1 in Teens.

FOX’s Sunday night of comedy encores bested the competition airing nearly all originals to win the night among Adults 18-49, Adults 18-34, Teens and most key demos.  In fact, FOX outperformed the No. 2 nets of the night by +20% among Adults 18-49 (1.8 vs. 1.5 for both CBS and NBC.)

AUGUST 17 – 23, 2009

TOTAL PRIMETIME

ADULTS 18?49         ADULTS 18?34         VIEWERS (Mil)

FOX   2.0/6                FOX    1.8/7               FOX    5.1

ABC   1.2/4                ABC    0.9/3              ABC    4.5

CBS   1.5/5                CBS    1.0/3               CBS    5.8

NBC   1.5/5               NBC   1.1/4               NBC   5.6

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