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Glenn Martin, DDS reaches 11 million (cumulative) and is cable's top co-viewed entertainment series

Categories: Network TV Press Releases

Written By

August 25th, 2009

Glenn Martin DDS

Don't let the 11 million fool you too much, they're just being kind to Michael Eisner and listing the cumulative numbers for the week.  If NICK did that with SpongeBob and iCarly airings the numbers would be massive and 11 million would look like a teeny, tiny, little bitty speck.  Still, the co-viewing information (parents watching with kids) info is very interesting to see.

Via press release:

Glenn Martin, DDS REACHES 11 MILLION TOTAL VIEWERS

and is cable’s top co-viewed entertainment series

in its first week on nick at nite

Nick at Nite’s new stop-motion animated original series Glenn Martin, DDS reached a total 11 million viewers (source: NPower 8/17/09-8/20/09) and averaged 2.6 million (P2+) viewers per telecast in its premiere week (Monday-Thursday, Aug. 17 - 20, 8 p.m.–8:30 p.m. [all times ET/PT]), according to Nielsen. The first television series from Michael Eisner’s Tornante Animation starring Kevin Nealon, Catherine O’Hara and Judy Greer, also ranked as ad-supported cable’s number-one co-viewed entertainment series in prime time for the week with 40% of Adults 18-49 watching with at least one kid per household.

Glenn Martin, DDS premiere week ratings highlights include:

    • Glenn Martin was the number-one co-viewed entertainment series on all of ad-supported cable for the week of Aug. 17 during prime time (8-11 p.m.).  Forty percent of Adults 18-49 watched with at least one kid 2-11 per household.
    • The premiere week posted double-digit gains for Nick at Nite over last year’s like time period with kid, tween and teen demos, averaging a 4.5/964,000 K6-11 (+15%); and a 4.1/886,000 T9-14 (+78%) and a 2.2/473,000 T12-17 (+69%).
    • The premiere episodes held 89% of its lead-in ratings (The Penguins of Madagascar) with kids 2-11 (3.9/1.4 million K2-11); 83% with Adults 18-49 (0.5/581,000); and 91% with total viewers (P2+).

The week of premieres also propelled Nick at Nite’s prime-time growth.  Year to date, the network posted gains of +50% with total viewers during prime time and quarter to date, it grew +39%.

Glenn Martin, DDS is about a father (Glenn) who is determined bring his busy family closer together by taking them for a cross-country trip in an RV, which doubles as his dentist office. When the Martins embark on their family getaway, they wind up experiencing every classic family vacation misadventure.

Glenn Martin, DDS airs Mondays at 8 p.m. on Nick at Nite and joins the Nick At Nite block designed for family viewing, which airs Sunday-Thursdays beginning at 8 p.m. and includes: Malcolm in the Middle, Home Improvement, George Lopez, The Fresh Prince of Bel Air and Roseanne.

(Source: NMR 8/17/09 – 8/20/09, Live + Same Day, NPower 8/17/09-8/20/09)

(50) Comments - Add Yours!

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  1. chrisjozo

    I gave two episodes a try and the show was just plain awful. I would think that the former home of Doug, the Two Angy Beavers, Rocko’s Modern Life and Hey Arnold could do better than this.

  2. craigward

    Yeah, I saw a bit of it and it’s really dreadful.

  3. jay

    Not even close to my cup of tea – I was miffed Nick didn’t show two Malcolms in a row – but if you’re a fan of cable busting the networks’ b***s ( and who isn’t? ) … Movies with this special effect do great with parents and kids, so this seems like amn idea whose time has come. I doubt if you’ll go broke betting on more stop-action shows for kids with parental co-viewing.

  4. SamOxnar

    It would great if they got rid of the laugh track.

  5. Patrick

    I’ll be the first to stick up for this show.
    Cleverly written, good animation – first interesting show to comeon cable prime-time in a long time!
    It gets a 10 outta 10 from me!

  6. Larry G

    Agree with Patrick – funny writing!
    took a couple of episodes to get in the swing but love it now
    N@N a better destination than ever as its fine viewing to watch with my teen kids!
    Far less harmful than Roseanne and the Nanny.

  7. Larry G

    Be nice to see some people watch the show before they comment. Saddo’s whove got nothing better to do than trash television they havent seen yet. Ive watchd the first 4 or 5 eps and the show was funny and entertaining.

  8. This is not a very nice (child-friendly) show. For ages 16 and under, it has language and scenes that are vulgar and seems to be targeted to adults with a dark, more mature sense of humor. Unclean. The underlying type of humor (and I am 56 and have a tad-bit of experience/wisdom) is directed toward the over-21 crowd – specifically those with little to no boundaries. While this does seem to describe a huge segment of our society – why put it on the same channel that is geared toward the under-21 crowd “with boundaries”? Albeit ‘Malcolm in the Middle’ has some mild profanity, only occasionally-it is not often, it mostly has humor that is directed toward “the family unit”! Yet it is cut 1/2 hour for this rancid show!?!

    Take a poll! Don’t take my word for it. The quality of writing is basic and just crying out for someone to “like” it out there in TV land. There is no talent whatsoever in the mundane, mindless, nasty humor this shows depicts.

    I’m ashamed of those in charge that even allowed this to air BEFORE 10 pm! They must not have any children, grandchildren, or younger loved-ones in their lives. I pray and weep for them having this power, yet no wisdom/insight.

  9. Get rid of it, or put it on after 10 p.m. – PLEASE!

  10. SHHEH

  11. alalala

    on tonights episode I heard the word whore, beautiful show to be advertising during Spongebob, where Nick execs made the choice to allow “Choke the Chicken” when my 8 year old is supposed to be safely watching Spongebob. NO MORE NICK IN MY HOUSE

  12. Judie

    OMG! I don’t care what the numbers say. If any parents were watching that show with their children, I’m pretty sure they changed the channel and will refuse to watch it again. Their ratings will plummet in the coming weeks and parents are going to be up in arms over this show being aired so early. I could not believe this was on during the dinner hour! We live in the Pacific time zone, so it came on early, as I was making dinner and my two daughters, ages 5 and 7 had finished watching The Penguins of Madagascar. Boobs? Prostitutes? Sex? Alcohol? Insults about the Amish? ARE YOU KIDDING ME?!!! Shame on Nickelodeon. We’ll be tuning in elsewhere from now on…This belongs in the same time slot as South Park, which is not on during the dinner hour.

  13. smgpugfaw

    The only thing offensive about this show is how unfunny it is.

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