via press release:
HGTV Design Star Continues Strong Performance for Sixth Week
KNOXVILLE, Tenn. HGTV Design Star continued its strong performance for a sixth straight week, particularly among younger demos. The Sunday, 8/23/09 episode at 10P delivered a 2.06 HH Rtg/1.22 P25-54 Rtg for an increase of 8% among P25-54 over the prior episode. On average, the sixth episode of this season delivered 2,567,000 P2+ impressions. It also performed well among P18-49 with a 1.03 Rtg, an increase of 12% over the prior episode.
In comparison to last season's sixth episode, this week improved across the board. In particular, increases ranged from 10% (W25-54) to a 24% gain among P18-49 over last season's sixth episode. Since the premiere episode of season four, more than 18 million P2+ and more than 9 million P25-54 have tuned in to watch the series.
The strong performance led HGTV to a #7 P25-54 ranking among ad supported cable in prime on Sunday night. The sixth episode of Design Star placed #8 among all ad supported cable programs.
The HGTV Design Star section is also a huge hit online at HGTV.com with millions of weekly page views driving traffic up +144% and video plays per week up +71% versus the previous year. More than one million online votes have also been cast for the fan favorite.
HGTV, America's leader in home and lifestyle programming, is distributed to more than 95 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination which attracts an average of 5 million unique visitors per month. HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming.
The network's branded programming also can be seen in 120 territories across all seven continents and its selected programming is available to military personnel onboard Navy ships and through American Forces Radio & Television Service (AFRTS), which services more than 1,000 outlets in over 175 countries. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles,, New York and San Francisco, HGTV is wholly owned by Scripps Networks, which also operates Food Network, DIY Network, Fine Living Network and Great American Country.